Facebook is by far the platform that we like the most when we need a cheap way to target audiences for our e-commerce store. One of the most powerful features that advertising on Facebook is the Similar Public or Lookalike audiences. This is an advanced segmentation technique on Facebook that…
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Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…
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Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…
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Setting up a company in Estonia means creating a company in the European Union, being able to open a bank account in euros and having a corporate tax of 0% in many cases. You do not need to reside in Estonia, not even in the European Union, any person in…
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The 0x open source protocol, which allows the exchange of ERC-20 tokens in Ethereum, announced the launch of 0x Instant, a new service that will allow incorporating the ability of quick purchases and exchanges with tokens to a website or an application. According to the information published on the company’s…
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The Bitcoin bull, Mike Novogratz, the CEO of the cryptocurrency commercial bank Galaxy Digital, is not affected by the recent bear market, and says that bitcoin is “digital gold” that will survive and prosper in the long term. Novogratz admitted that he lost money during the fall of 2018 due…
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A few months ago, Martin Sorrell, the former President of WPP, announced that he has established a new business called S4 Capital, which he announced will essentially be a new-era company, totally different from WPP and with a significant focus in countries like India. , where you see an immense…
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The platform that in 2018 led to the sale of 270.1 million articles and US $ 11,700 million in transactions shares its vision regarding the moment of e-commerce in our region. E-commerce has a great opportunity for growth in Latin America, which has the example of what happens in China…
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If you are specifying all the key points in relation to launching a startup and you are still deciding what your workspace will be, take care of the following key key points before choosing an office. The space and the working environment are key key points for the success of…
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Marc Andreessen, co-founder of Andreessen Horowitz, published in 2011 the mythical article Why Software is eating the world on how software was penetrating all businesses, transforming all these business models into software companies. In 2011, neither the technology nor the bitcoin price had yet captivated the collective imagination of humans.…
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