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Google Ads and Bing Ads: Which platform is best suited to your brand?

With a 46 percent share, searches are the largest component of the digital advertising market. Google has a 92.51 percent market share. Search engine advertising has become a highly profitable business for search engines, as Statista data shows, thanks to the various advertising platforms, the engines will reach revenues of…

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The magic of mobile payments

The magic of mobile payments is not to include the functionality of a plastic card in a smartphone. It is not about processing transactions, it is about offering options, convenience, control and value wrapped in a convincing and perfect digital experience. Not only at the point of sale, but throughout…

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