If your aim is to foster growth in your organization, nothing better than gauging the market`s degree of satisfaction or dissatisfaction so as to plan improvement, make adjustments and –in general- make the right commercial and structure decisions. Opinion Analysis API is a useful tool to assess judgement from customers in a given text segment.
By means of AI (Artificial Intelligence) and ML (Machine Learning) you can gather data from media sites, forums, blogs, etc., so as to identify polarity (positive or negative reviews) and indifference. In other words you can detect promoters, detractors and indifferent posts. Opinion Analysis APIs pave the way to extract relevant information that will benefit your business, making the most of your structure and human resources, your budget and productivity, and even gaining more purchasers or users.
Zyla`s Opinion Analysis API is an Opinion Mining platform which spots and draws reviews and classifies them according to the clients` needs. Using sentiment analysis you can obtain granular information taken from the opinions connected to phrases, words, BoW (Bags of Words) and segments input for analysis.
The client gets the report from the API, and there is a model generated internally to rank and classify the keywords informed. Once the API has the output available, with customers` insights already analyzed and classified, it is your turn to set to work on the strategies to multiply promoters` judgement, and reduce detractors` judgement, and at the same time gain the attention of those indifferent or who just give a mere “ok”.
The Opinion Mining API performs web scraping or crawling systematically to extract a database for later analysis and retrieval. These are the only ways to have access to the customers` feedback. Data mining is a valuable tool for organizations. It is fundamental in the private activity to optimize operations and to keep up to a competitive edge. The API overcomes the complex application of data processing and the obstacles for managing and securing database.
Considering your goal is to make your organization grow, you will get from customers` reviews encouragement to boost services, to improve goods and services, to understand brand perception and to improve marketing strategies. This is relevant in understanding people`s feelings. On the other hand manual analysis is time and money consuming as well as inaccurate. An API is the best approach.
This Opinion Analysis API offers a variety of versions that can be tailored to the clients´ requirements, needs, activity and budget. It can even render services in various languages, which makes it a global tool. Judgement, sentiment, opinion, feelings are identified in detect subjective information. An algorithm classifies every sentence as being positive and very positive, negative and very negative, and neutral.
It is essential to understand that the market is dynamic, that the commercial competition is rugged, and a promoter, who has given a positive review to a product or service, can be attracted to other manufacturers or service suppliers. It is strategic to keep promoters, and gain more promoters from detractors and neutral reviewers.
Natural Language Processing of text, Bags of Words model and cloud computing are the approaches to grasp the semantics of input sentences. Opinion Analysis API works at concept level to decipher microblogging. Zyla Labs is the key for mining promoters´ opinion for the success of your organization. The platform shows results graphically for you to have a clear panorama of satisfaction.