Do you wish to obtain and analyze company data by using an API? Then this article might be just right for you!
Diving into the world of website classification can seem complex when you are just starting out your business, and you do not have the skills of an expert in machine learning or natural language processing. But, surely, as a publisher or a developer, you already know how much important information you can get just by evaluating properly the amounts of data your website can accumulate.
However, doing this from scratch can take months and involves a hefty budget, as putting together all the information your domain accumulate and categorize it require professional help. So, in order to analyze vast quantities of company data and extract machine-readable information from them, every day, more and more developers start using an Application Programming Interface (API) to access a third-party solution. This is the best way to save time, money and effort.
Web categorization APIs are the most widely known method for evaluating valuable information in the adtech world. These software programs make life easier for developers by website classification depending on the information a certain domain include. How can they classify massive amounts of data just in a few minutes? They are prepared to recognize themes, intent or sentiment in text, and to extract specific bits of information.
Most of them use a method that relies on third-party data sources, such as the Internet Advertising Bureau’s website categories (IAB). The IAB has over 500 categories, ranging from a site’s industry (for example, Automotive) to more specialized subcategories (for example, Auto Buying and Selling) that focus on the products or services it sells.
A decent tool will navigate to the required domain or URL, retrieve the content, and categorize it according to one of two taxonomies. As a result, the URL or domain can now be assigned to a specific bucket, depending on the taxonomy you’re using. It might be simple taxonomy-based mix-and-match engines or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
What Is The Best API To Obtain And Analyze Company Data?
Fortunately, there are lots of text analysis APIs available in 2022, such as Clearbit or WebShrinker. Nevertheless, there is one more novelty that stands out from the rest: Klazify. This API is widely known as one of the most accurate content categorization APIs available on the market.
Klazify
It uses clever classification technology to analyze a website’s text and meta tags from a website and categorize any Internet domain. Furthermore, its classification taxonomy is based on the IAV B2 standard, and can be use for 1-1 personalization, marketing segmentation, online filtering and more.
Besides, this platform offers three top-level category structures to choose from. Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure, it can help you suit your needs properly.
How To Use It
- Sign up for an API key at www.klazify.com.
- Find and copy any domain in your chosen field that you wish to categorize. Once you’ve confirmed that you’re not a robot, submit it.
- You will then receive the API response in one or more programming languages.
- Find the information you’re looking for and use it as required.
Now, you already know how to obtain and analyze company data with the best API available, you only need to start using it and take advantage of its benefits!