Get your company involved in net zero carbon initiatives and email marketing tools for free!
What Is Known as Net Zero Carbon Initiatives?
et zero-carbon initiatives refer, primarily, to the greenhouse gasses that are emitted as a result of human production and consumption. Humans, in their technological pursuits, have begun burning fossil fuels such as coal and oil since the 18th century which has led to a dramatic increase in levels of carbon dioxide emitted into the atmosphere. This is known as anthropogenic emissions, or omissions resulting from human activity. To combat global warming caused by these emissions, a target of net-zero carbon has been set.
Net Zero Carbon Initiatives aim to produce as much greenhouse gas that can be offset by natural means such as tree planting and other activities that absorb carbon dioxide. Lowering net carbon may also involve several man-made methods such as the use of green energy sources, the reduction of industrial production or changes in lifestyle design. This can be achieved through several different methods, but the most common ways in which firms achieve this is to buy carbon offsets from tree planting and other entities (this can mean forest redirection or destruction, depending on the firm). Another way is to introduce sustainability goals in their business plans. Microsoft for instance has committed itself to “being carbon negative by 2030” – with its CEO Satya Nadella announcing a $1 billion
How Can Email Marketing Help Net Zero Carbon Initiatives?
If you are an organization looking to be a leader in sustainability or looking to set an example for your peers then adopting an email marketing campaign with Carbon Neutral Network is a viable option. To achieve this goal, these companies need to integrate their previous efforts into an overall marketing strategy. That way, the company can better reach its ultimate goals. Here we suggest you one of our best email marketing tools for you:
Postr:
Postr is a well-known and highly recommended email marketing tool for this function. This company employs artificial intelligence to help clients get at least 70% open rates on their email marketing campaigns. Because it contains content-ready, engaging email templates that look great in all major email clients, this is also one of the best free email marketing options.
Using Postr‘s email automation features, you can create processes for follow-up messages, segment clients, and send transactional emails. Using AI-driven algorithms, you can determine the best time to send email messages for optimum deliverability.
In addition to the standard features provided by most email marketing platforms, you can have one-to-one customized material depending on the automatic attributes you specify for each recipient. Finally, you can apply an A/B or multivariate test to improve your content, design, or submission speed.
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