When we talk about Big Data, it is inevitable to think about the change that has occurred in our society in the last 50 years. The increase in the amount of data that is produced and known has given rise to terms such as Big Data; which have modified the working paradigm of most business sectors. So, continue reading Most Common Uses Cases Of The Site Traffic API; we will tell you about Site Traffic API; a tool that will allow you to take advantage of all the information provided by data analysis to improve the performance of your company.
Most Common Uses Cases Of The Site Traffic API
We can define Big data as data that contains a greater variety and that is presented in increasing volumes and at a higher speed.
Did you know that 83% of companies will create new jobs thanks to the use of AI and Big Data applications in the coming years; accounting for around 14% of world GDP by 2030?
Data is the basis of each of the new technologies that have been arriving and will continue to arrive on the market; social networks, IoT, home automation, connected cars, or 5G. While before we depended on the knowledge of company managers; now we can find large amounts of information to help us make decisions objectively. Therefore, training to know the uses and applications of Big Data is a safe bet for the training of future professionals. With the Master in Big Data and Analytics from Three Points, you can achieve it.
There are different uses for Big Data in companies; thus, depending on the sector and the objectives pursued. Regardless, there are a number of generalized uses that companies can apply now to obtain improvements in the different processes.
Uses of Big Data in companies
Machine Learning Techniques
This branch of artificial intelligence drinks directly from the data produced thanks to Big Data. One of the main uses that it can have in companies is the possibility of having automatic learning based on data. This allows the machines themselves to develop learning techniques by predicting behavior patterns.
Maintenance based on predictive analysis
The large amount of data that we have today can predict behavior patterns and anticipate possible problems. For example, by gathering all the data that exists about the same car, year of production, parts, maintenance, and changes… possible failure patterns can be detected and anticipated.
Development of new products
So, considering the data available on current and past products, their success, customer demand, and the time of year, companies may develop, thanks to Big Data, new products and predict the number of purchases that will be made. to have. Companies such as Netflix and Procter & Gamble have been pioneers in the use of this technology for the development of new products.
Customer experience
Nowadays, an excellent customer experience is essential to achieve user loyalty toward brands. Thanks to Big Data, user interaction data can be obtained from different channels (social networks, email, web, telephone…) and combined to offer a better user experience. This data analysis also allows, in turn, to increase sales, since it can perform predictive analysis of similar purchases from other users and offer them to the current customer.
Stock control
One of the areas of Big Data that can have the most impact on companies today. Thanks to data analysis, we can make sales predictions considering different factors (time of year, production, customer opinion, returns…), and thus anticipate possible lack of stock and carry out specific promotions.
Fraud prevention
Big Data also helps, thanks to predictive analysis, to analyze patterns of fraud and computer attacks on companies and businesses.
Innovation
The uses of Big Data will increase as the number of data grows and the possibilities of use as well. Big Data opens the doors to a multitude of possibilities and is a boost to innovation so we can consider many options.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site