There are many use cases of the marketing strategy API. In this article, we will explore the most common use cases of this API!

Marketing strategy is a key part of any business. This is because it helps you to reach your audience, improve your sales and grow your business. However, it can be difficult to come up with a good marketing strategy on your own. That’s why many businesses are turning to the help of marketing strategy APIs. These tools can help you to come up with a good marketing strategy in no time. They can provide you with valuable insights into your customers’ behavior and preferences. This way, you can create a marketing plan that will help you to reach your goals.

With the help of an API For Engagement Metrics, you can get customer preferences and behavior data for any website you choose. It can be used by marketers to better understand their target audiences, as well as by businesses that want to better understand their customers. This type of API is perfect for those who want to get customer preferences and behavior data from a website. With this information at your disposal, you can better understand your target audience and make strategic decisions that will help you improve your business.

After that, you can utilize this information to change the layout or content of your website to increase conversion rates and ultimately attract more visitors. The Site Traffic API is a fantastic option if you want to boost website traffic without having to wait months or years for SEO results. You can begin enhancing your website right away with an API!

Site Traffic API

You can inquire about the sources of the site’s traffic using the Site Traffic API. It implies that you can view information about visitors’ locations (by nation), average monthly visits, and traffic sources (direct, social media, emails, etc.). 

With the help of this API, developers will be able to sort databases according to their own criteria. Are you interested in learning which URLs get the most traffic? Or perhaps you’re interested in seeing which pages have the biggest bounce rates. What URLs encourage your users to stay longer? Additionally, you can assess your own page’s performance using this API. Based on the measurements obtained, judgments can be made after viewing user behavior. Obtain the net worth of both the pages and the search engine rankings. 

This API allows developers to use the “Country List” and “Traffic Source and Overview” endpoints. Using the “Traffic Source and Overview” Endpoint, we requested the following answer from the API for the sake of this example:

{
"engagement": {
"avgVisitDuration": 419,
"bounceRate": 0.3561,
"pagesPerVisit": 8.84,
"totalVisits": 2421700000
},
"monthlyVisitsEstimate": {
"2021-12-01": 2893000000,
"2022-01-01": 2652000000,
"2022-02-01": 2200000000,
"2022-03-01": 2361000000,
"2022-04-01": 2300000000,
"2022-05-01": 2421000000
},
"name": "amazon.com",
"trafficShareByCountry": [
{
"United States": 0.8126
},
{
"Canada": 0.0129
},
{
"India": 0.0129
},
{
"United Kingdom": 0.011
},
{
"China": 0.0089
}
],
"trafficSources": {
"Direct": 0.5963,
"Mail": 0.0265,
"Paid Referrals": 0.0028,
"Referrals": 0.0641,
"Search": 0.2635,
"Social": 0.0465
}
}

As you can see, it will clarify where the site’s visitors are coming from. You will receive data on engagement, source, and traffic status for each of the top 5 nations.

Important: Avoid making requests over HTTP or HTTPS. Additionally, avoid using www. before the domain. Pass only the domain, such as “amazon.com”, “google.com”, etc. Subdomains are not supported either. root domains only. 

All You Need To Do To Make Use Of It Is:

• To use the API, go to Site Traffic API and click the “START FREE TRIAL” button.
• You’ll be prepared to use the API once you’ve registered in the Zyla API Hub.
• Use the various API endpoints based on what you’re trying to find.
• Once you’ve located the required endpoint, use the “test endpoint” button to initiate an API request and view the results on your screen.