What is metadata? Metadata is information data. In the context of content management, it is the information about the content. Basically, metadata is the building block for creating a structurally sound content management system (CMS) like WordPress. They are a set of declarations in which each declaration consists of a property or element and its associated value. The CMS uses them to give structure, context, and meaning to the content. A CMS can harness structure, context, and meaning to deliver the right content at the right time to the intended audience. Thus, keep reading Metadata, Taxonomy, And A Software To Take Advantage Of Them, you have to keep up with this.
Metadata, Taxonomy, And A Software To Take Advantage Of Them
Metadata types
Structural metadata: This type is implicit in the content item and is usually system-generated or auto-discoverable. Structural metadata is the backbone of a CMS and often the CMS adds them or external automated content enrichment systems. In addition, they include file type, format, creation date, content type, unique identifiers, and folder relationship.
Descriptive metadata: This type is explicit in the content item and users add it. Title, subject, document description, language, and publication date are good examples of descriptive metadata. They play an important role in improving navigation and content visibility.
Why is context important?
Each page has its own value for both search engines and users. Search engines use the context and structure of the website to understand the flow of ranking metrics and page value based on keyword targets.
On the other hand, users navigate following a mental model. Thus, let’s now look at common website pages and how they affect search engines and users.
Information pages: Information pages are very useful for visitors. You can use them to attract backlinks, sell a service or product after offering information, and use them internally to link to key category pages. The good news is that there is no limit to the number of information pages that you can create. But remember to categorize them to avoid a huge list of pages in the navigation menu.
Product or service pages: A product or service page is usually more focused on a single service or product being offered. Although it may seem like a good idea to have all products or services listed on category pages, it is not SEO friendly. This makes it even more difficult for search engines to rank.
Category Pages: These types of pages focus more on generic keywords and drive valuable traffic to a website. They are often related to a group of products or services. In some cases, they lead to subcategory pages.
Blog Pages: In addition, Blog Pages are used to promote products and services and provide information. They can also be used to display any news about the company. Thus, the best thing about these pages is that they attract niche traffic, relate very well to social media marketing material, attract external SEO backlinks, and help add additional content to the web page.
Text Classification IAB Taxonomy:
Take Advantage Of Metadata And Taxonomy With This Software
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.
Some frequently asked questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will receive its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? This API is intended to help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.