Email marketing is known for being one of the top marketing strategies and methods between all for Startups. But that doesn’t make it perfect unless you work with a remarkable email marketing software.
Setting up an email list of clients and potential ones is only the first thing to do in email marketing. For Startups looking to communicate news and services, their clients need to connect with their messages.
Email campaigns are one of the best ways to offer your services by giving important information to your clients, while positioning your startup as an expert in your area. Email can also help optimize search engines by building links to as well as pertinent content on your website, and choosing the proper phrases to put in an email message can make the difference between campaign success and failure.
When also choosing for the best email marketing platform, there are plenty of choices. One of the best well known is Postr. This is one of the best free email marketing software that comes with content ready to send, responsive free email templates that look great in all email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. On the other hand, their paid plans start at $25 per month.
It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
When it’s done the right way, email marketing can be for sure a valuable implement for sending messages straight to your leads and clients. Running a good email campaign will keep your Startup alive and will reinforce the communication among your business and clients.
So, how do you write a remarkable email marketing to speak for your Startup? Here are some suggestions and examples you can use:
Keep email subject lines as short as you can
Either your email is a single news about the birthday of your startup or a new device to show or a completed email with plenty of stuff, the subject has to be short.The logical behind remaining email subject lines as short as you can is that emails are not seen on computers anymore, because they are more seen on mobile devices or tablets.
Why? Because the screen of a smartphone, for example, is much tinier and the email software can only exhibit a small quantity of words and phrases.
If your subject line is way too long, it will be cut off, and the influence of your email marketing will be gone. To make your emails click open, you should rewrite your subject line to between 3-5 words. That doesn’t leave much space to be original or funny but it is the best way to reach better results.
Include Numbers in the Subject
Numbers have become the most important thing in content marketing. Do you know that people respond much better to seeing numbers and data information? This is expected because of the quantifiable essence of data. Data is concrete evidence to demonstrate something you want to highlight.
Popular startups commonly include numbers in their banners and this thing is now winning engagement in email marketing subject lines.
Using numbers also makes it more nice-looking to the client and also gives them an idea of how much time will take to read the whole email. By adding some numbers on your subject line, you will raise the chances of your email being opened and extend acknowledgment about your startup.
Use the adequate words
If you don’t want your email to be deleted immediately, you must choose the right words for your subject line.
For example, you could ask a question and give the answer on your email. You can use words like ‘new’, ‘today only’, ‘take the first step now’, ‘giveaway’.
On the flip side, you should also run away from words like ‘announcing’, ‘success’, ‘join millions’, ‘congratulations’, and ‘performance’, because they could be recognied as spam. You shouldn’t talk on your subject line anything related to money, payments, prices because those could also come to be recognized as spam.
Double-check your last click-rates to comprehend what has and hasn’t functioned, and you can pick the right set of words to help your business to win more audience.
Also published on Medium.