The value of email marketing campaigns for Crypto Trading is as much as in any other businesses. Email marketing is the synonym for growth for the online business world. Many crypto trading companies have now stepped into the market.
You are no doubt aware, the crypto industry is already getting too crowded and in order to survive it, your coin needs a unique and effective crypto trading marketing strategy plan.
This is a good idea to communicate about your new coin because through this tool you can maintain regular communication with clients by customized, extremely targeted messaging created from geo-targeting, likes, and interests. But this tool is especially helpful in the Crypto Trading industry.
Nowadays, the most successful Crypto Trading companies are using email marketing campaigns to enhance audience engagement and increase website traffic to landing pages.This kind of messages include convincing writing, pictures, and links that are all made to persuade potential customers.
Here’s the Top 3 MailChimp Alternatives for CryptoTrading
Postr
This software has used artificial intelligence technology that allows their customers to attain large open rates of at least 70% for email marketing campaigns.
This is also one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
Postr includes email automation tools so you can create follow-up emails, segment users, and send transactional emails. Using AI-driven algorithms, you can find the best time to send emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a crucial thing for your email marketing campaigns, it’s a nice platform to have if you want to send automated, real-time, content-based emails.
Ontraport
Ontraport offers a full platform of marketing automation networks including eCommerce functionality for companies with online stores.
Ontraport’s visual campaign builder lets you create specific campaigns for audience engagement. You can build a campaign from the beginning or go into the market where they give you lots of the most common marketing campaigns to pick from, including cart nurturing or webinar sign-up and follow-up.
The software also provides insight into reports so you can win insight into your pipeline, traffic sources, and rates.
Engage Bay
As an all-in-one marketing suite, EngageBay could present a really good solution to crypto trading companies looking for low-cost email marketing.
There’s no need to pay for several programs or integrate several pieces of software. EngageBay offers a slew of features, as it’s the title as an all-in-one marketing suite might indicate. There’s Sales Bay for sales automation, Service Bay for service automation, and Marketing Bay for your marketing needs.
With this service, you can browse countless email templates, quickly coming up with one that suits your email campaign needs. You can also create your very own templates so your messages have the kind of personalized approach for more conversions. With email broadcasts, you can mail out your newsletter, relevant offers, and promotions. If you need to send all this at the same time, there’s nothing stopping you.
People running crypto trading companies can raise traffic and customer retention on their website thanks to the following positive aspects of email marketing:
LOW COST
Email marketing’s cost is much lower if we compare any other cost of digital marketing tactics. Hence, it allows better maximization of the company’s money. Other crucial factors of preserving the company’s solidity can be distributed with a more sufficient amount of funds.
ACTIVE
The contents of each email marketing content differ depending on the goal and topic of the campaign. This means that it can effortlessly be shaped and build up to complement the crypto trading companies’ needs and goals. Email marketing content can as well be improved with email banners and graphics, videos to help create a good impression to target customers.
TIME-SAVER
With email marketing, you can save up to 80% of your working time through automated messages and emails sent to customers or potential ones. There are email marketing campaigns that can be sent for a specific period of time. If you select this type of strategy, it will let you, as a crypto trading business owner, center more on progressing in other additional strategies for improving your business and boosting the services being offered.
Also published on Medium.