Machine learning is the process of using algorithms to learn from data, rather than being explicitly programmed to execute tasks. It can be used to perform a variety of tasks, ranging from feature extraction to natural language processing to speech recognition—which means it’s often used in the marketing industry.
What can I use machine learning for?
Machine learning can be used to help companies improve how they interact with customers. It works by using algorithms to identify patterns in customer data, allowing companies to better understand their customers and more effectively target them for marketing campaigns. As a result, it is helping marketers improve their personalization efforts.
For example, you can use an API to segment your customer’s corporate emails into different industries. This will allow you to identify in which industries most of your customers are. If you think you don’t have enough participation in a certain industry, you can focus your marketing efforts on it. Also, by knowing your customer’s industry, you can suggest products that are relevant to them. (Cross-selling)
There are many APIs that use machine learning or natural language processing out there. Here’s one we recommend you try out:
Klazify
Klazify is the most efficient tool for collecting client data or categorizing websites. This technology assists you in running your organization by collecting data from multiple sources. It categorizes data using an API and information extracted from a URL, email address, or domain.
This API is quite exact when it comes to data sorting because it collects data automatically. It extracts, among other things, logos, information, market classifications, and domain security levels.
Over 385 subject categories are generated by Klazify. These categories are used by Facebook, Pinterest, and other well-known ad networks. This technology allows you to construct a full-funnel audience targeting strategy in just a few minutes. Overall, this information may be used by a variety of applications. Klazify also works with programming languages like JSON, Python, and PHP.
To try it out:
- Go to www.klazify.com to get your API key.
- Copy and paste the URL, domain, or email address into the box, then double-check that you are not a robot before hitting Submit.
- Klazify claims that the API will support JSON, Python, and PHP.
- Then, select the best result and save it. Following that, you can utilize it for a variety of things.
Here is where you may sign up for Klazify.
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Also published on Medium.