What Is Transactional Email?
Transactional emails, also called triggered emails, are automated emails that are sent after a specific act or activity has been executed. Transactional messages used to have elevated open rates because they usually have information that the receiver needs to read and are customized. Transactional Emails receive 8x more opens and clicks than any other kind of email and can generate much more revenue than a conventional one. These types of emails are sent through the medium of an SMTP relay or programmatically through APIs.
There are lots of examples for transactional emails: cart abandonment, order confirmation, shipping confirmation, customer feedback, password restoration. Transactional emails help you sell, catch clients attention and boost engagement and are completely automated.
How Are Transactional Emails Used For?
Transactional emails are 100% informational. It includes:
Password Resets and Two-Factor Authentication
Transactional email is a crucial tool for account security emails, like password reset emails and email two-factor authentication.
Make it so easy for your clients to sign-up to an account connected by two-factor authentication or to ask for a new password.
Order Confirmations and Shipping Updates
Let’s accept it. It’s very hard to make your business grow if you have to send just one email to every client corroborating their acquisition and giving updates for order, shipping and delivery. You can utilise email marketing services like Postr that allows you to send transactional email API to populate special order data for each transaction and automate all of your transaction and order communications.
Welcome Emails – Create an Account
Automate your account/activation email, welcome/onboarding messages through a transactional email API to notify your clients of crucial news that they may need to know. This includes changes to terms of service, privacy policies or specific news around change of management or proprietorship.
If you’re looking for the Best Transactional Email API service for Developers, one of the best known and recommended software is Postr. This software has used artificial intelligence (AI) technology that allows their customers to get large open rates of at least 80% for email marketing campaigns. Send your informational emails programmatically through the Postr transactional email API.
With Postr it’s super trouble-free, You will want to set and forget your recurring messaging. At Postr, we are specialists in sending transactional emails. We make sure that we conserve a strong email reputation to keep our high deliverability rates safe. This means your emails reach the maximum number of receivers from your contact list.
This is also one of the best free and famous email marketing software that comes with content ready for use, free email templates that look amazing in all email clients. With their free email marketing plan, this software lets you send +20,000 emails per month with Postr branding. Their paid plans start at $25 per month.
Postr includes email automation tools so you can construct workflows for follow up emails, user segmentation, and send transactional emails. Using the AI-driven algorithms, you can discover the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most ordinary email marketing software, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each receiver. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t an essential tool for your email marketing campaigns, it’s a nice one to have if you want to send automated, real-time, content-based emails.
Also published on Medium.