Do you want to build your business faster and smarter? Then keep reading because we’ll show you how to use the top three data enrichment tools to convert more leads!
Try a website categorization tool if you’re seeking for a solution to optimize both the marketing team and yourself as a developer. These APIs extract a lot of data from any URL and categorize it in order to come up with findings that can help your company make key business decisions and modifications.
Salespeople, for example, may score and route leads fast and precisely using a website categorization API, allowing them to spend more time on more valuable duties and less time on bad fits. They can also simplify forms without sacrificing data, as you are probably aware that long forms have poor conversion rates.
Furthermore, classification APIs can help you enhance engagement and conversions by creating exact targeting instead of “good enough” audiences and workflows. As a result, this is a fantastic place to start saying goodbye to incomplete records and information for sales, as well as putting your data to work.
In addition, you can power exact lead scoring and routing, detailed client segmentation, and reporting that drive outcomes with the automated enrichment these B2B software solutions give. As a result, they ensure ongoing improvement with the help of machine learning and quality assurance professionals. So, in order to assist you with all of this, we’ll show you the top three data enrichment tools for converting more leads.
1. Klazify
Klazify is one of the most useful APIs available right now. This application gathers internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. The response can be written in JSON, PHP, or Python.
This platform will go to the correct domain name or URL, collect data, and generate appropriate classifications using the IAB V2 Standard classification taxonomy. These categories can be used for one-to-one personalization, marketing segmentation, and internet management, among other things. This website categorization API is the finest one for you if you’re seeking a way to improve your company’s performance.
2. Clearbit
This is another possibility worth considering. With the Clearbit Enrichment API, your team gets access to all of the data. You can power precise lead scoring and routing, thorough customer segmentation, and reporting that drive outcomes with automated enrichment. It may also add over 100 B2B data points to every account in your target market, such as installed technologies, employee count, revenue, location, and more.
3. URL-Classification
Finally, URL-Classification is another option. This API sends an HTTP request to one of its servers, which responds with the domain, URL, or keyword classification. URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering are only some of the services technology’s applications. It will also assist you in improving your advertising performance.
You now know the best website classification APIs for data enrichment that will be accessible in 2022. All you have to do now is try them out and see which ones work best for you and your team!