You’ve hit the point in your business where you need to start attracting new leads. Or maybe you’re currently attracting them, but they’re not converting into customers. The reason behind this is typically a lack of data. The more data you have on a prospect, the easier it is to convert them into a customer or client. You can get a better understanding of who your prospects are and what matters most to them.
What is a lead enrichment API?
A lead enrichment API is simply a software framework that makes it extremely fast and easy to add data to your leads. They make use of advanced Natural language processing systems to transform unstructured data into a format that can be parsed. They are using a machine-learning algorithm to make sense of natural human language & turn raw data into something meaningful.
It can pull information such as phone numbers, images, and more. The idea is that you put one piece of code on your website and it instantly enriches all your leads without you adding anything at all. The added benefit is that the information can be predefined. This means you don’t have to do any of the work.
Why should you use a lead enrichment API?
There are many benefits, but a big one, for example, is that it helps determine how likely it is that someone filling out a form will turn into an active customer. This protects you against wasting money and resources on people who won’t buy anything.
We recommend you try out Klazify.
Why Klazify?
We feel it is the most comprehensive and useful tool for consumer data currently accessible.
Klazify is a website classification API that can handle a variety of jobs, including:
- It uses one of three distinct category formats to organize web pages into 350+ categories.
- The API collects and updates the social media networks and logos associated with a site.
- It looks through a web site’s text and meta tags. Natural Language Processing is used to scan the text on the webpage. This is how the website is classified.
This means you may, for example, use the sophisticated categorization tool to categorize all of your customers’ emails (those with a company/custom domain). You then include this information into your existing customer database.
To obtain the information, you must:
To obtain the API key, first, log in to www.klazify.com.
- Copy and paste the company’s URL into the supplied area, then verify that you are not a robot before submitting.
- The API answer will then be sent to you in the programming language of your choosing. JSON, Python, and PHP are all used by Klazify.
- Locate and save the desired outcome. After then, you can use it how you see fit.
The following is an example of the answer:
{
"domain": {
"categories": [
{
"confidence": 0.69,
"name": "/Online Communities"
}
],
"domain_url": "http://www.reddit.com",
"social_media": null,
"logo_url": "https://klazify.s3.amazonaws.com/72644513816371671666195303e293793.01678727.png"
},
"success": true,
"objects": {
"company": {
"name": "Reddit",
"city": "San Francisco",
"stateCode": "CA",
"countryCode": "US",
"employeesRange": "1K-5K",
"revenue": null,
"raised": 550100000,
"tags": [
"Internet",
"Web Services & Apps",
"Technology",
"Forums",
"Mobile",
"B2C"
],
"tech": [
"google_apps",
"aws_route_53",
"amazon_ses",
"mailgun",
Is This a Safe Option?
It is! This platform will browse to the required domain name or URL, gather its content, and establish appropriate categorizes based on an IAB V2 Standard classification taxonomy, which may be used for 1-1 personalization, marketing segmentation, online filtering, and other purposes. As a consequence, the URL or domain may now be assigned to a specified category.
Klazify’s classification is suitable for internet filtering and security applications, and the best part is that they handle all accessible domains as well as nearly all foreign languages.
Related posts:
Make Signup Forms Shorter With A Company Data API
Also published on Medium.