If you’re looking to keep your marketing automation data accurate, try this URL classification API for free!
Obtain Company Data With an API
In this era, consumers are inundated with ads everywhere they look, it is no wonder that marketers are looking for enhancing digital advertising. In order to break through the noise, companies nowadays are turning to data enrichment as a way to better understand their contacts and with that attract customers.
Data enrichment is the process of adding additional information to existing customer data. This can include demographic details, behavioral attributes, online activity, and more. Obtaining information also allows companies to identify their target audience and customize outreach efforts. When used in conjunction with other marketing tactics, such as user reviews or loyalty programs, data enrichment can help improve customer experience.
That is why it is more important than ever for companies if they want to stand out, and to provide exceptional marketing campaigns. One way to do that is by using APIs to enhance your data collection.
How To Get This Information
To explain better how an API works, we will use Klazify, since we believe it’s the most complete one. This is a popular URL categorization API used for all types of purposes. It connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications.
KLAZIFY
To use it, you need to:
1. Go to www.klazify.com and sign in to get an API key. You can also try the software without login in, but we highly recommend you to do it.
2. Paste the URL of the company you want to check on the space given, confirm that you’re not a robot and submit it.
3. Then, you’ll obtain the API answer in some programming languages.
4. Search for the ‘tech’ tag and save the information.
The result will look something like this:
“tech”: [
“google_apps”,
“aws_route_53”,
“double_click”,
“amazon_ses”,
“mailgun”,
“stripe”,
“quickbooks”,
You can then use the API however you like and adapt it to any programming language.
Have This In Mind
If you want to utilize Klazify, keep in mind that his product supports both base domain URLs and complete path URLs. The first is the domain name and top-level domain (TLD), such as www.wsj.com. The second one corresponds to a specific place and allows for exceedingly deep analysis and classification of web information at the specified address. For instance, see https://www.wsj.com/articles/how-entrepreneurs-can-get-the-most-out-of-a-business-coach-11630678676.
READ MORE:
How Klazify’s API Can Help Categorize Websites – TheStartupFounder.com