In the cannabis sector, email marketing is one of the most undervalued marketing strategies. Email offers cannabis firms a major opportunity to take advantage of a high-volume, high-return channel. Email marketing is the way to go if you’re looking for fresh ways to boost sales and keep customers engaged.
Emails About Cannabis Replenishment
The cannabis industry is a fantastic fit for replenishment emails. Marijuana-infused products have a finite lifespan. Consider marijuna flower, vaping equipment, and pharmaceuticals. All of them are in desperate need of refilling.
Replenishment emails are prepared and delivered to customers as soon as it’s time to repurchase a product. The best part about all of this is that it’s all quantifiable, which is the first step towards successfully managing a replenishment email.
A replenishment email trigger can be set up in a variety of ways. When a customer runs out of an item and wants to reorder it, you’ll need to keep track of it. This can be performed through customer research or shopping activity-based forecasting.
Replenishment emails are convenient for the customer. You’re sending them exactly what they’re looking for at the perfect time.
Welcome Emails, But Personalized
It’s impossible to overestimate the importance of making a good first impression. The tone of your welcome email establishes what buyers can expect from your email marketing. Double-check that it’s appropriate and more than a simple hello email. This has the ability to improve the customer relationship.
Segmentation Should Never Be Overlooked
With the various types of segmentation, you can send your customers a personalized welcome email that is tailored to their needs and guides them through the item they will be using the most.
Segmentation of Products
Send a personalized welcome email instead of a generic welcome email. Before your consumers become regular customers, you can ask them particular sign-up questions and categorize them. You can do this by including a few options on the signup form, for example.
Geographic Segmentation
Each licensed state in the United States and other nations has its own set of rules and laws. Geographic information may be used for both management and acquiescence. In addition, you’ll be able to learn more about what others in that area are interested in.
Cannabis Newsletter Content
This is a great way to keep current customers while also recruiting new ones. People want to hear what you have to say and what you believe in. If they’re interested in knowing more about marijuana, there’s a good chance they’ll sign up for a newsletter.
When it comes to choosing the best email marketing platform, there are various possibilities. One of the most well-known is Postr . It includes content-ready, responsive free email templates that function in all major email clients, making it one of the best free email marketing software solutions. With the free email marketing plan, you can send up to 20,000 emails per month with the Postr logo. The monthly fee for a paid subscription starts at $25.
It’s also a web-based application that works in most web browsers, so there’s no need for the client to download or install anything. For people who are new to email marketing, the drag-and-drop email builder is great.
In addition to the basic capabilities provided by most email marketing platforms, you may disseminate tailored material on a one-to-one basis based on the automatic rules we set for each user. Conduct an A/B or multivariate test to enhance your content, layout, or send time. While this isn’t a must-have for your email marketing efforts, it is beneficial if you want to send automatic, real-time emails with content.
If done effectively, email marketing can be a very valuable approach for sending emails directly to your present and potential customers. Running an effective email marketing campaign will keep your Cannabis company active on search engine first pages and improve the relationship between your firm and its clients.
Also published on Medium.