To begin with, customer profiling is a method of creating a portrait of your consumers to aid in service design decisions. Your consumers are divided into groups with comparable aims and traits, and each group is assigned a representative who includes a photo, a name, and a description.
It enables a company to develop a distinct set of messaging and visuals for specific customers, enhancing customer experience and increasing marketing efficiency and effectiveness. Knowing your audience is important in marketing because it allows organizations to communicate with existing consumers and find new ones.
Also, it is accomplished by dividing customers into groups with comparable features and behaviors.
There are a lot of APIs for Company Logos and Categorizations available on the internet, but Zyla appears to be the most popular and should meet all of your needs. The Website Categorization API organizes a website’s content into categories. It organizes and categorizes URLs.
You can use the Zyla Customer Classification API to look up information about people and companies based on their email addresses. Any email address can be turned into a complete personal profile. You can use the Zyla Customer API to look for personal and business information by entering an email address or a domain name. An email may, for example, be used to extract a person’s name, location, and social media usernames. You can also utilize the domain name to look for a company’s address, phone number, or logo. Get complete context on every lead, contact, and account in your company’s universe to generate conversion wins and insights at scale.
How Zyla Works
The Zyla Company Classification API takes a URL as an input and returns data for the company category associated with that URL. Our API examines a company’s website and classifies it into one of 385+ topic groupings (our classification taxonomy is based on the IAB V2 standard).
It allows you to search for information in an email, a firm, or a website and categorize it (up to three layers). You can get his or her full name, face photo (avatar), address, how many employees the company has, company logo, company category, and corporate social network connections with only one email.
Zyla Use Cases
- Content Classification
Zyla Text analyzes a document and creates a list of content categories that apply to the text contained inside it.
- Document Processing
Zyla Text makes data capturing at scale easier and reduces document processing costs.
- Customer Profiling
With Zyla Text, you can turn each customer’s email or domain into an enriched company profile and industry.
- Fraud Detection & Web Filtering
Zyla Text uses powerful machine learning to classify billions of domains. Our API analyzes a company’s website and categorizes it into 385+ topic areas (IAB V2 standard).
- Classify products into categories
Zyla Image predicts the class of a specific object in an image. The main goal of this technique is to precisely identify the qualities in an image. A frequent use case is the sorting of real products into categories (brands, used or new products, etc).
- Video Moderation
You can use Zyla Video to find stuff that is inappropriate, unwanted, or objectionable. Businesses can use Zyla Video API in social media and e-commerce contexts to give a safer user experience, provide brand safety assurances to advertisers, and comply with local and international standards.
Main Features
- Form shortening:
Hide or autofill fields to keep forms short while collecting the information you need (unless Clearbit can’t find the data point you require).
- Advanced email personalization:
Increase engagement by sending emails that are more relevant to the job role, company size, or any of our 100+ data points.
- Keep your entire lead database fresh:
Every 30 days, automatically refresh all of your records so you always have the most up-to-date information.
Also published on Medium.