Are you looking for a way to provide a specific experience to your web customer depending on where they are located? Do you want to provide specific content depending on where they are located? These are great tools to implement and make users feel more comfortable.
If a person who is in the northern hemisphere where it’s summer at that time and sees the winter collection on your clothing website, they won’t feel like buying. The same thing would happen the other way around. This happens especially to big brands with a presence in a large part of the world.
It is very important to be aware of these kinds of details that really make a difference. It can be very bad for a customer if he/she enters the site and does not see the collection that corresponds to where he/she is located.
But there is a solution to that problem. Through an IP address geolocation API you can track where the person who wants to enter the site is and then establish what you want to show them. As obviously appropriate.
How Does It work?
These APIs allow you to get the IP address of users and display all sorts of information. Such as where they are, the currency they use, information related to their internet connection among others.
An API is a type of programming interface. It consists of a collection of subroutines, functions, and procedures. It includes a library that can be used as an abstraction layer by other software.
There are many such APIs for obtaining an IP address, but after extensive research, we concluded that ipXapi is the best, most complete, and most reliable one.
It provides very correct info about the device’s geolocation. Based on IP addresses, you can tailor the user experience.
This API’s data is updated on a regular basis. The databases are updated 24 hours a day. And ipXapi is incorporated with different channels that would provide real-time IP data, and its information is growing on a daily basis, supporting more than 2 million unique places through over 200,000 cities worldwide. Finally, from this site, we recommend you to implement it if you want to implement geo-restrictions on your site.