Do you think that your marketing tactics are outdated? We can provide a solution with some alternatives IP geolocation APIs to renew your strategy!
Today, brands use valuable information to segment their audiences, understand the consumer and improve their campaigns. Initially, the concern of companies was the physical location of their businesses. Today, the angle is the opposite: the relevant information is the consumer’s location.
So it is that marketing today resorts to geolocation tools. Mainly, it consists of any marketing strategy that uses location intelligence to optimize campaigns. In that manner, you’ll reach the consumer in the right place and at the right time.
The principal purpose of marketing is to optimize your campaigns. Consequently, it is crucial to pay special attention to the content that is part of advertisements and messages. The desired result is that the publications become more relevant and accurate for the public. Otherwise, if they are full of information that is not of interest, they can quickly leave your site. And the danger is that they won’t come back.
Therefore, when the marketing teams use effectively a tool that extracts location information, promising outcomes come. Then, it will be possible to determine the most useful geographic targeting criteria. And nowadays, the geolocation tools are the main protagonists defining those criteria. Above all, with the devices we currently use, we are transmitting information at all times. Our behaviours and interests at all times leave a mark there. That’s why collecting that data is simpler than you imagine.
IPStack alternatives with these three IP geolocation APIs
This API can extract information because it starts with what an Internet protocol can tell. Although location is the principal factor, you’ll get more technical characteristics.
Also, you can obtain the country’s most widely used and recognized currency. Plus, the time zone information from the same place.
Finally, it has an access and cybersecurity module. It detects proxies and viruses in a matter of seconds. Following that, your network and devices are always under close monitoring.
This second option offers at least ten features concerning IP geolocation services. For example, you’ll be able to discover users’ identities and report abusive IP contact. Also, its catalogue includes an identifier to reach mobile users. Of course, it has an IP geolocation API. Then, you can ask an API to target specific IP ranges. And much more.
IPInfo is also accessible about pricing alternatives. Consequently, you can start with a free option or choose between its four paid subscriptions.
Above all, this company has a long trajectory. They’ve been in the geolocation business since 2012.
IP-API defines itself as non-commercial. Despite that definition, this company provides an alternative for enterprises with a cost. It has an unlimited number of queries and commercial support.
Another peculiarity is that although it is an API, it doesn’t work with an API key. However, their system delivers a response in seconds. Though, it depends on the location where you make the request.
You might want to read this article:
https://www.thestartupfounder.com/obtain-with-an-ip-address-json-api-complete-buyers-profiles/.