Do you know and understand the importance of engagement for your business? Learn the concept and how an Asset Generator API can help you achieve more engagement.
Engagement is one of the most sought-after terms by those who work with digital marketing, acting directly in the management of social networks. We can say that it serves as a kind of “thermometer” to know if the content and strategy developed by the communication department are working on the right platforms. And, with the advance of technology and the use of different channels, engagement has become a keyword to know if the expected results are being obtained.
What is engagement?
Engagement symbolizes the relationship between the business and its followers. It measures your brand’s ability to engage the public and generate a long-term commitment to your audience.
In other words, your content drives an involuntary action from the user, such as giving them a Like or clicking on a link.
And specifically, what is engagement in Social Media?
Within the context of social media, engagement is used as a quantitative parameter to know if the brand’s content is effectively impacting and involving followers in an adequate way.
It can be used to measure different elements, such as:
- Number of likes on the page
- Growth of followers in the profiles
- Shared content
- Number of comments per post
- Number of posts saved
The calculation can be made from the average number of interactions recorded in a given period. The result should be divided by the amount of total reach of the page.
Then, the resulting decimal number is multiplied by the percentage rate. In this way, you can get an idea of the growth of engagement and the importance it has for your social networks.
“Everything enters through the eyes” and if we talk about social networks, even more so. Then we should understand the importance of having good graphic content, whether images that are used in posts, stories, within videos or reels…
The images we use must comply with the measures and parameters of the social network in which they will be published, so we may eventually need to change their aspect ratio, measures, orientation, etc. For this, you can use Asset Generator for Social Media API. It is very easy and simple to use, it will surely become one of your most used tools.
Use Asset Generator for Social Media API to boost your visibility
Asset Generator for Social Media is an API that has the ability to resize any image you want to be perfect for any social media service you want. This API works for Instagram, LinkedIn, Facebook, Pinterest, Youtube, Tumblr, and Twitter. The application will receive the image URL that you want to resize, and you can declare the orientation you want to give to it, so you can get the perfect image for different purposes whether it be a post, a video, a stories, etc.
Asset Generator for Social Media API is ideal for those marketing agencies or companies that want to programmatically generate images for different social media services. Just by declaring the orientation, you will be getting a new JPG file for download and you can post it right away. You wonder if there are there any limitations with your plans? Besides the number of API calls per month you have in the Basic plan: 50 calls daily; in Pro: 1000 calls daily.
Also published on Medium.