Are you looking for a way to improve your marketing strategy by using company data APIs? Then, read to the end because here we will tell you everything about it!
As a company manager, you surely already know how important nowadays company data is. Without it, your business will be in disadvantage compared with competitions. Why? Because this sort of information gives you a clear view of what you need to make better, what things you could do in order to have more conversions, and it also gives all you need to have accurate databases.
It is common to start with simple forms where a potential customer can enter information. Nevertheless, this does not always give good results. Name, username, email, location and gender is not enough to make important campaign decisions or readjustments on your marketing strategy.
Having a good way to collect company data is crucial because it can help you understand better the interest and preferences of your customer or potential clients. Thus, although it may sound difficult to gather, nowadays, there are several tech tools available that automatize this task and do it for you, freeing human resources to perform more important work.
These are called website categorization APIs. These software programs are currently the most extensively used tools for extracting insights from company data, as they are designed to help classify and analyse the massive amounts of data that your website can collect. They’re prepared to use simple taxonomy-based mix-and-match engines, as well as more complex Machine Learning (ML) and Artificial Intelligence (AI) technologies, to do this (AI).
Using the Internet Advertising Bureau’s website categories, they will be able to detect themes, intent, or sentiment in text, as well as extract specific bits of information (IAB). The IAB has about 500 categories, ranging from a website’s industry to more specialized subcategories that focus on the products or services that the company sells.
As a result, they will provide accurate information you can use to improve your marketing strategy and make your business grow. Thus, response is usually provided in several programming languages, so you can have wide possibilities to work with it.
However, not all website categorization APIs produce the same findings, employ the same data collection methodologies, or are simple to use. As a result, we’ll show you how to use Klazify, which we consider to be the fastest and most efficient business data API.
What Is Klazify?
Klazify is the ultimate website categorization API available in the adtech world in 2022, and it is well-known among company managers, developers and marketers. This cutting-edge technology API pulls internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. As a result, JSON, PHP, or Python can be used to construct an answer.
Its categorization taxonomy, on the other hand, is based on the IAV B2 standard and can be used for 1-to-1 personalisation, marketing segmentation, internet blocking, and other purposes. As a result, Klazify has developed a social media scraper that can produce a list of URLs for all of a domain’s social media channels, as well as other helpful information.
How To Use It Right?
- Fill out the form at www.klazify.com to obtain an API key.
- Find and copy any domain in your chosen field that you want to study. Once you’ve verified that you’re not a robot, submit it.
- After then, you’ll receive the API response in one or more computer languages.
- Find the information you need and put it to use.
That is all you need to know to improve your marketing strategy using a company data API. You can start trying Klazify and see how the result work for you!