The process of punctuating each lead you acquire for the business is known as lead scoring.
Every business has its own method for assigning numerical values to score leads. One of the most prevalent is to use information from the previous leads to construct the value system.
You may rank your leads based on a variety of factors, such as the professional information and how they’ve interacted with your website. This method supports sales and marketing teams in evaluating leads, effectively reacting to them, and increasing the rate at which leads become customers.
Passing low-quality leads into the funnel can upset the sales team, because they’ll have wasted time on non – qualified leads.
You may also turn lead scoring into event-driven scoring by investing in API.
On the market, there are a variety of excellent web intelligence technologies that allow for real-time monitoring. Basically, you can monitor what users are doing on your website. To figure out which company the user represents, the web-tracking script can employ rDNS. The API will populate in the fields and construct a detailed profile once the firm name has been identified.
The best API for domain and data enrichment is GetZyla.com
You may seek information about persons and corporations using the Zyla Classification API and their email addresses. A complete personal profile can be created from any email address. By inputting an email address or a domain name, you can search for personal and business information using the Zyla API.
You can also look for a company’s address, phone number, or logo using the domain name. To drive conversion wins and insights at scale, get complete context on every lead, contact, and account in your company’s universe.
How Zyla Works
Zyla Text examines a document and generates a list of content categories for the text contained within it.
The Zyla Company Classification API accepts a URL and returns data about the company category it belongs to. This API examines a webpage and categorizes it into one of 385+ topic groupings.
This strategy can be used to categorize and search for information in an email, a company, or a website. With just one email, you can acquire his full name, face photo (avatar), address, company size, company logo, company category, and corporate social network contacts.
Zyla can be used to:
Content classification: Zyla Text analyzes a document and generates a list of content categories for the text contained in it.
Data Capture at Scale: Data capture at scale is easier with Zyla Text, and document processing expenses are reduced.
Customer profiling: With Zyla Text, you can turn each customer’s email or domain into an enriched corporate profile and industry.
Web Filtering and Fraud Detection: Zyla Text uses strong machine learning to classify billions of domains. Our API analyzes a company’s website and categorizes it into 385+ different topics (IAB V2 standard).
Sort the products into categories: Zyla Image predicts the class of a specific object in an image.
Also published on Medium.