Are you wondering how to gain better insights from your audience? Then, take a look at this article because here we will tell you how to improve your customer database with these useful APIs!
As a business owner, a developer, or even a digital marketer, you’re probably well aware of the importance of databases for collecting insights into your firm and enhancing its growth. This is a common adtech strategy for obtaining and analyzing data from potential clients that can help you make changes to your business and make wiser decisions.
Nevertheless, you surely already know that Information provided by potential clients is not always useful. They usually only enter basic details such as their name, age, and email address. Furthermore, this information could be incorrect.
So, in order to enhance your customer database, you should include a website categorization API in the day-to-day running of your company. These APIs allow you to improve gathered data with relevant context gained from extra sources, a process that is also known as data enrichment.
As a result, you will have accurate customer databases that may help you expand your marketing campaign options, provide new communication channels, and optimize your targeting. All this can lead to better KPIs, sales, and ROI. Thus, it will help you know about your customer’s preferences and offer a captivating experience for them, as well as making better campaign decisions.
So, in order to help you choose the best website categorization API to suit your needs, we will now introduce you to the most effective ones available in the adtech world in 2022.
Klazify
Klazify is a well-known URL categorization API and the best one available nowadays. Natural Language Processing is used to classify online information into up to three categories (NLP). The Website Categorization API analyzes a website’s content and meta tags using a Machine Learning engine.
Klazify connects to a site or URL, gathers data, and then organizes it into over 385 subject areas using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications. The result is visible in JavaScript, Jquery AJAX, PHP Curl, and Python. As a result, it will help you keep your customer database as updated and complete as possible.
URL- Classification
URL-Classification is another effective option to gain insights from your audience. This API sends an HTTP request to one of its servers, which responds with the domain, URL, or keyword classification. URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering are only some of the services it provides. It will also assist you in improving your advertising performance.
Leadfeeder
Leadfeeder is a B2B company’s website visitor analytics technology that helps them create more leads. The program assists businesses in determining who visits their website, how they found them, and what interests them. By removing bots, ISPs, and other ineffective traffic, it also generates high-quality leads.
As a result, the program assists in deciding which content is most effective in engaging visitors and then presenting them with the most pertinent information and items. This API informs customers of the traffic sources that are driving target firms to their website, and then attempts to give the information they require.
We have already shared with you the best APIs available to improve your customer database. You just need to start trying them right now and gain accurate insights from your audience and potential clients!