Are you looking for a third-party solution that can help you obtain insights from your competitor’s performance? Then, read to the end because here we will tell you how to improve your competition analysis using a categorization API!
Anyone in the adtech business is aware of the importance that the data a website can accumulate is crucial for defining the next steps of a company, enhance customer´support, make a better routing and marketing campaigns by accurate targeting and segmentation.
All this data can be gathered by website categorization API, software programs which use artificial intelligence and ultimate technology to extract and obtain valuable information from any website, URL or email address related to the leads of a company.
Nevertheless, it is not commonly valued the usage of these APIs for analyzing the competitors’ performance. This is crucial, as you could easily obtain their data and have a clear picture of how they are doing in business, what they are doing right, which their strengths and weaknesses are.
By having this information and add it on your own databases, you could easily come up with new ideas for your own business. For example, let’s suppose a competitor has launched a product that is really similar to one your team is preparing. But you can see by website categorization analysis that they are not gaining considerable leads. What are they doing wrong, and how can you avoid it?
By now, you surely are aware of the importance of adding a website categorization API not only to your business but also for the insight you could get from your competitors in order to ensure your company is leading the top ranking in its industry.
How Does This Work?
Website categorization APIs uses machine learning engines to categorize and classify the information of any website, URL or email address by the IAV B2 standards. This means that the content of site can be categorize into different categories that can help to make the analysis.
On the other hand, you can also know for sure how many people are visiting their website and what have they shown interest for, among other things, such as gathering information about their leads and try to reach them with your own team first.
If you offer a better routing, you can surely achieve this and make them choose you instead of them. These cutting-edge technology tools offer the best data enrichment, so you can rely on that the work of your marketing crew will be boosted by the data they can get.
What Is The Best Categorization API?
So, in order to help you find the best website categorization API, we will introduce you to Klazify, the best of these tools available in the adtech market.
Klazify uses artificial intelligence to discover and classify valuable content hidden on any website using the IAV B2 standard. The Machine Learning Engine classifies URL domains into 385 industry categories. As a result, you will have a better understanding of your customers’ behaviors, likes, and interests, as well as personal information such as name, gender, location, and so on. The response can assist you in better marketing segmentation, creating more customizable targets, and organizing customer data.
In contrast, this API offers three top-level category structures from which to choose. It can help you meet your needs, whether you need the IAB taxonomy’s comprehensive classification or prefer a simpler category structure.
As a result, we recommend you add immediately Klazify to the list of tools your company works with, to have better and enhanced analysis from the competence and to see how your own campaigns and databases are doing too. Start trying it right now and wait for immediate results!