An accurate Customer Data API is one of the most crucial tools any company should apply. This article tells you about its importance and benefits.
What Are APIs?
APIs are application programming interfaces whose main task is to withdraw data that will add value to your business. Hence, they will analyse all sorts of data attached to specific software and database and provide to another software just the data needed. As you can see, these interfaces work as a transmission line between two parts.
Evidently, APIs will bring all sorts of benefits to your company. For instance, the development of more accurate analyses, the speediness of projects, and a better organization of your information. Therefore, APIs are vast. The technology industry is filled with them and depending on their goals choose one over another one. Of course, always keep in mind the features and characteristics surrounding the APIs.
I make this last statement visible because if you want to improve your customer’s experience, get to know them better, gain insights from them, create better strategies directed to them, and more. You should not just have an API, but an API that possesses features developed for this. Yes, I refer to Customer Data APIs.
Customer Data APIs.
The title from this kind of API makes it really clear. Customer Data APIs focus on your clients. Those who use your services are one of the main characters for the fact that your company keeps standing. Consequently, carrying out analyses that focus just on them is a no-brainer.
Therefore, customer data APIs will act exactly on this. They will navigate through big chunks of data and provide you with clear information. For instance, insights on the sentiment of your clients, their comments on social media, where they reside, and more. Consequently, you will gain an advantage that will make easier the development of a plan of action directed to them. Plan of actions that will have more probabilities of success.
Now that we understand more about the benefits and importance of customer data APIs. It is for you to invest in one. But should choose one that will also have other features that will enhance this customer analysis. For instance, content categorization. This is why I recommend Klazify.
Klazify
Klazify is a well-known Customer Data API. This API can be used to gather data about any given domain or email address from websites and companies. It is an information database that is simple to use, search, and retrieve.
It is a strong API that takes advantage of machine learning. Klazify can read content and metatags with ease in this manner. This feature of Klazify will assist you in accurately and easily categorizing all those substantial bits of information under your care. Additionally, this Customer API provides three levels of categorization that will assist you in organizing the data from the website. For instance, your rivals who provide clients with similar demands to you.
On top of that Klazify possess other useful features such as the obtention of logos and social media links. Plus, it has a classification taxonomy (IAB V2 standard) that is able used for one-on-one personalization, marketing filtering, and more!
Now it is time to choose and use Klazify all the way!