Use ideal email marketing tools for ethical and affordable slow fashion brands!
Slow-Fashion & Its Benefits
Fast fashion corporations spit new collections onto sales floors almost every week, and less than one percent of all clothing materials are recycled into new garments. Slow fashion flips this model on its head with slower production schedules, small-batch collections, and zero waste designs. Instead of chasing trends (and clogging our landfills), these brands utilize enduring styles with layering options and create classic and versatile pieces. This encourages customers to build minimalist wardrobes and invest in garments that they keep for a lifetime.
Slow fashion is a term used to describe clothing that is produced and purchased at a more sustainable speed. Despite the movement’s recent popularity, slow-fashion has been around for decades and can be traced back to the 1940s.
This is a movement that is aimed at reshaping the fashion industry by focusing on sustainable and ethical practices. In an effort to reconnect customers with the process of creating clothes, slow fashion brands design, produce and distribute their products with high-quality materials and considerate manufacturing processes. It is a way of creating and consuming clothes that reduces the environmental impact of clothing production and increases the longevity of your wardrobe.
Slow-Fashion & Email Marketing
As the idea embedded in the recently coined term “Slow-fashion” can be new for customers, it is important to promote it wisely to let people know about its benefits not only for them and their budget but also for the world. A good option is to do it through the use of email marketing tools.
What Is Email Marketing?
Email marketing has to do with the process of getting customers to subscribe your newsletter or promote your products.
Through the use of email marketing, you can create custom databases and send emails with the latest company news, announcements, promotions, and upcoming events to be on the top of customers’ minds. Some of the benefits of email marketing include business growth, increased visibility, cost-effectiveness, and improved relationships with clients.
Postr:
It is an email marketing system that boosts open rates by up to 70% using artificial intelligence. Their theory is that personalization encourages conversion. You can send up to 20,000 emails each month to your first 200 subscribers for free. In addition to newsletters, you can also send welcome emails, birthday wishes, and other forms of communication.
Postr technology employs artificial intelligence to ensure that each email you send achieves the best potential results. This platform is ideal for communicating with customers and figuring out what they need. As a result, you’ll have a better understanding of them, as well as their preferences and dislikes. You can send an infinite amount of emails with any bundle.
This platform also offers AI-driven algorithms that can help you figure out the optimum days and times to send emails in order to maximize your results. You can also employ one-to-one personalized information based on the automatic preferences of each recipient.
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