Looking forward to improve your advertisements? Then you’re in the right place! In this post we’re going to tell you how you can use website categorization APIs for RTB and also we’ll provide you with the most effective one so you can start right away!
RTB is a crucial element of programmatic advertising, which automates the procedures and business dealings involved in purchasing and deploying advertisements. Real-time bidding algorithms are made to optimize transactions so that publishers earn the highest money per impression and advertisers may place their adverts in front of the most targeted audience.
A number of factors, such as an ad’s size and location as well as information about the website and its audience, are taken into account when establishing bids for ad impressions. But… Do you know how it works?
A connection is established between the browser and the publisher’s content server when a user clicks a link to a website or types the name or URL of the website into the browser address bar. At least one line of the code for the page that the server returns from the content server of the site publisher has the option to display an ad and the URL for retrieving content from an ad server.
Real-time bidding (RTB) is therefore dependent on a publisher making ad space available to whichever of the “eligible” advertisers makes the highest offer. An advertiser’s eligibility is determined by the content of its offer, which must align with the publisher’s editorial stance. In order to submit its advertising, the advertiser can participate in real-time bidding through a Demand Side Platform (DSP) if they are qualified.
You can quickly determine the advertiser’s category to confirm their eligibility for real-time bidding if you use an API to work on granular and exact website categorization. Additionally, this identification enables the exclusion of advertisers whose websites pose a security risk (such as those with counterfeit content or malware).
Klazify
Because Klazify‘s technology uses Advanced Algorithms to categorize content, it is perfect for security devices that might not have access to full URLs. This content can be found on URLs, complete websites, and IP addresses.
Developers will also appreciate the user-friendly responses it offers because every JSON response from an API is straightforward to comprehend and apply to your project. Due to the regular exploration and categorization of both new and old websites by web crawlers, which produces accurate results in real-time, Klazify is also constantly up to date.
Those who require a close-by option for domain classification will find the offline database of Klazify to be helpful. In addition, internal use at a large business company, software customization, and hardware/product integrations are other frequently used use cases.
Steps to follow for its use
1- Visit www.klazify.com to obtain an API key.
2-Copy and paste the domain, email address, or URL into the field. After you have made sure you are not a robot, press the Submit button.
3-Klazify will return JSON, Python, and PHP results.
3-Select the best result and save it so that you can use it for your best objectives.