If you are in need of taking a step further on your ads, you must take a look at this API for website categorization that will definitely help you on that task. Read this post until the end to get to know the best one in 2022!
The abbreviation “ad tech” stands for “advertising technology”. It broadly refers to the tools, platforms, systems, and software that publishers, advertisers, and other parties use to buy, sell, and manage online advertising.
In order to achieve goals within the advertising ecosystem, various ad platform and tool components are chosen and assembled to form an “ad tech stack.” An ad tech stack involves choosing tools for publishers to maximize ad revenue, while it involves platforms for advertisers to find the most economical way to distribute ads.
The programmatic advertising ecosystem, which consists of a number of technologies that enable ads to be bought and sold automatically, is in some way interconnected with the majority of ad tech platforms.
The conventional function of APIs in the ad tech industry has been to store user data as a third party and cross-reference that data by connecting with the database elements present in SSPs and DSPs, creating a comprehensive user profile that can be precisely targeted by advertisers.
Any website owner who wants to improve the likelihood that their pages will appear in search results or who wants to learn more about the kinds of content their audience is interested in should use a website categorization API. It might also be helpful for those who want to know what kind of content they should be producing when developing new websites.
You may more clearly identify user intent and adjust your bids using these APIs for RTB on international sites like news websites. Additionally, they will provide you with security not just from adult categories but also from many other categories that you don’t want your company to be connected with.
Klazify
Klazify is the best tool for acquiring customer data. By classifying data based on a URL, email address, or domain, this technology helps you manage your business by utilizing data from a variety of sources. This API precisely and automatically collects data, enabling you to extract things like domain security levels, market classifications, and logos.
If you require access to the raw data stream of everything as it is being categorized, Klazify also offers a real-time data firehose through HTTP. When it comes to thoroughly inspecting the domain you’re interested in, Klazify is the most like to a real person than any of the other tools. Another fantastic benefit of this technology is that it can instantly carry out this work on millions of websites for less than $790.00 a year.
For those who need a close-by option for domain classification, the offline database of Klazify will be useful. A large company’s internal use, software customization, and hardware/product integrations are some other frequent use cases. So what are you waiting for? Go and give Klazify a shot to see all these benefits for yourself!