Do you want to try the best easy-to-use gender identification API? You should check this one!
Customer segmentation is one of the strongest strategies for focusing your marketing efforts and expanding your company. It can aid in improving your understanding of your client’s specific needs. This can assist you in meeting their expectations in an effective and efficient manner.
Gender segmentation is one method for performing consumer segmentation. We advise using a gender identification API to accomplish that.
The process of partitioning potential markets based on gender is known as gender segmentation (male or female). When a corporation that makes items wishes to target exclusively boys or girls because the products are highly gender-specific, gender segmentation is done. It makes it simpler for businesses to target potential clients by dividing the market into smaller segments.
The importance of gender segmentation
The classification of data according to male and female, boys and girls, men and women, etc. is made easier by gender segmentation. A certain gender’s needs are the sole ones for which certain things are made. Following this kind of segmentation, businesses may simply target the smaller, clearly defined group in a way that is both extensive and focused.
Demographic segmentation, one of the four forms of market segmentation, includes gender segmentation as a method of market division.
Gender segmentation examples
Many times, businesses create things that are incredibly gender-specific and only acceptable for either guys or girls. The opposite gender would not be interested in this goods. Below are a few instances of gender segmentation:
1. Products for women: women can purchase items like cosmetics, lingerie, sanitary products, skirts, and so on. These are things that can only be sold to women and are useless to men or boys.
2. Products for men: Certain products, including shaving lotions and razors, are only for use by men. These items are all designed particularly for boys and are useless to women.
Here are a few examples of items that target particular genders and are appropriate for gender segmentation.
On the other hand, there are some products that are gender neutral and suitable for both men and women to use. Products like calculators, cell phones, and other items are not gender-based. T-shirts, shirts, sandals, shoes, and other items are available for both men and women from various companies, such as garment and shoe makers. Gender segmentation is crucial in each of these cases for targeting the proper customers.
You need to understand your audience, and one of the ways to do that is knowing their gender and making decisions based on that. To get this information, we recommend: Gender Detection API.
Why do we recommend Gender Detection API and how to use it
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.