If you are keen on enriching your database in order to get more customers, you should read this article.
Data enrichment is the process of adding missing or incomplete information to existing data. This is usually accomplished with the assistance of external data sources. This technique is too relevant for companies because they can improve their database while also providing you with new business insights.
Furthermore, by employing deeper profiles and richer context of your leads and customers instead of tedious form fills and data collection, you can adapt their messaging, qualify leads, and deliver a better buying and customer experience.
The best technology to do it is using an application programming interface (API) for data sharing and enrichment is a superior (and more successful) solution. You may configure your API to update each given data request in real-time to ensure you’re getting the most up-to-date information.
What Is An API?
APIs, which are a piece of software that allows two programs to interface with each other, is the ideal technology for enriching your data. This technology enables you to automate a range of operations, saving your money and time, and effort while also providing quick access to desired output and new data streams.
However, with so many APIs available on the internet, deciding which one is suitable for you can be tough. We understand how tough it is to locate an API because they do not all work in the same way or deliver data in real-time. As a consequence, we’ve determined that these APIs are the best fit for your needs.
1-Klazify
You can enrich your data in real-time with Klazify. All you have to do is enter an email address, a URL, or a domain name to use this service. You may get business data including employee revenue ranges, logo APIs, location, tags, applications used, and industry type with this API. The information is current and correct.
This API assesses a website’s content and meta tags for the text and divides it into up to three groups using industry-leading technology such as machine learning (ML) and natural language processing (NLP).
Klazify creates over 385 topic groups using the same technologies like Facebook, Pinterest, and other huge ad networks. The data is also available in a number of programming languages, including JSON and Python.
2-ZoomInfo
The ZoomInfo API, which is developer-friendly, allows for automatic, real-time access and enrichment of B2B data in any workflow, tech stack, or business solution. ZoomInfo API, which is powered by the ZoomInfo Data Cloud and covers the broadest, deepest, and highest quality B2B data, makes searching and enriching data from millions of company and contact profiles with 300+ unique data points simple and convenient.
You can query the database with the ZoomInfo API, then enrich the data records in your CRM, Marketing Automation platform, and other systems.
3-Clearbit
Intercom, Asana, and Hubspot, among others, use Clearbit’s marketing data platform. Its applications range from B2B audience targeting to simplifying processes and personalizing client journeys.
What makes Clearbit’s approach different? All data enrichment is done in-house, with no third-party data suppliers involved. Clearbit searches over 250 different sources, including websites, public records, legal filings, and social networking sites. Each data source is given a score, with the sources with the highest levels of the trust receiving more weight.
Also published on Medium.