The number of visits and unique visitors is one of the most important indicators of the success of a website. However, it is necessary to analyze the behavior of e-customers in order to know how to improve a website.
The term “engagement” is employed to describe a user’s interaction with a brand. It’s a simple and effective way to gauge the success of marketing initiatives, and it can be used as a benchmark for future campaigns. Developers need a good basis to develop applications than can ease down the process for their clients in business, thus the need of a reliable website traffic tool.
There are many ways to measure engagement, but the most common are: reach, retweets, comments, favorites, shares, impressions, click-through rate, unique visitors and site traffic. Out of these reach, impressions and click-through rate are three crucial metrics as they indicate how successful is the engagement with one´s content. To track down these parameters the best tool available is Site Traffic API.
Reach is the number of people who have seen a post. It’s calculated by dividing the total number of impressions by the number of people who saw the post. If the site has 1,000 impressions and 750 people saw it, then the reach is 750.
Click-Through Rate (CTR) is the number of users who click on a link in a post divided by the total number of impressions. It can be calculated by dividing the total number of clicks on a link in a certain post by the total number of impressions.
Impressions occur every time one post appears in a user’s News Feed. It’s calculated by dividing the total number of times a post appeared in users’ News Feeds by the total number of people who saw it.
It is important to take into account unique visitors because they tell us how many different people visited our website. This means that if two people visited our website on the same day, they would be considered a unique visitor. However, if one person visited our website twice on two separate days, they would also be considered a unique visitor. Therefore, unique visitors are important because they show us how many people visited our website on different days.
The bounce rate refers to the percentage of visitors who left our website without interacting with it. This means that they only viewed one page before leaving. This indicator is very important because it tells us if we are doing something wrong with our content or design. For example, if we have a lot of images without any text or links to other pages, this could be one of the reasons why people leave quickly.
We can check user behavior by looking at what they do on our website. For example, we can see how long they stay on each page and whether they interact with any elements such as buttons or links. If we can see that most users only view one page and don’t interact with any element on it, it means that we need to improve our content or design to make them stay longer.
All of this information can be obtained by using an API like Site Traffic API. Developers find here an excellent starting point to devise tools for their clients.
How To Get Started
Counting on a subscription on Zyla API Hub marketplace, just start using, connecting and managing APIs. Subscribe to Site Traffic API by simply clicking on the button “Start Free Trial”. Then meet the needed endpoint and simply provide the search reference. Make the API call by pressing the button “test endpoint” and see the results on display. The AI will process and retrieve an accurate report using this data.
Site Traffic API examines the input and processes the request using the resources available (AI and ML). In no time at all the application will retrieve an accurate response.
If the input is samsung.com the API will in no time output a response that will include all the data a user needs to improve content and augment the website´s sucess. The following is an extract of the full response that will include a list of countries of origin of visits/visitors in alphabetical order.
{"Version":1,"SiteName":"samsung.com","Description":"bienvenido a samsung. descubre nuestros dispositivos con la tecnología más vanguardista. televisores, smartphones, tablets, electrodomésticos y mucho más.","TopCountryShares":[{"Country":840,"CountryCode":"US","Value":0.17177996820322147},{"Country":356,"CountryCode":"IN","Value":0.06026845207001624},{"Country":76,"CountryCode":"BR","Value":0.056177031714532734},{"Country":410,"CountryCode":"KR","Value":0.05558123227733921},{"Country":276,"CountryCode":"DE","Value":0.05209263363382089}],"Title":"samsung españa | móviles | televisores | electrodomésticos","Engagments":{"BounceRate":"0.5247724491527078","Month":"4","Year":"2023","PagePerVisit":"2.4004040818677335","Visits":"1181852465.3712041","TimeOnSite":"151.18834824084462"},"EstimatedMonthlyVisits":{"2023-02-01":1359021741,"2023-03-01":1266471732,"2023-04-01":1181852465},"GlobalRank":{"Rank":36},"CountryRank":{"Country":840,"CountryCode":"US","Rank":138},"CategoryRank":{"Rank":"3","Category":"Computers_Electronics_and_Technology/Consumer_Electronics"},"IsSmall":false,"TrafficSources":{"Social":0.02049199417039378,"Paid Referrals":0.03834282178268702,"Mail":0.014262699910884592,"Referrals":0.04564191093267712,"Search":0.6071699977113036,"Direct":0.2740905754920538},"Category":"computers_electronics_and_technology/consumer_electronics","LargeScreenshot":"https://site-images.similarcdn.com/image?url=samsung.com&t=1&s=1&h=acbcd0840863d87073a9c8b029e1f766fd1432cf4d709b92c86a0490904c5c0d","IsDataFromGa":false,"Countries"