Do you want to know how to use an API for competitive analysis and benchmarking? You’re in the right place!

If you’re in charge of marketing for your company, you know that it’s important to keep track of your competitors. This is because they may be doing something that is working well for them, and you can learn from it.

You can use an Alternative API To Google Analytics to get information about your competitors. These APIs can tell you things like how many visitors they get per month, what their bounce rate is, and more. This can give you a good idea of where they are succeeding, and where they need to improve.

You can also use this information to compare your own website to your competitors. This way you can see how you are doing compared to them. You may not be aware of it, but there are many different ways to measure website traffic. You can use website analytics tools, or you can simply ask your web host how many visitors your site gets.

Being aware of the competition is becoming more and more crucial in today’s digital world. This is because it enables you to more effectively target your audience and comprehend the techniques of your competitors. You can utilize this knowledge to enhance your marketing efforts and expand your company.

Site Traffic API

Using the Site Traffic API, you can find out where visitors are coming from on the website. You can presumably check data on visitor demographics (by country), typical monthly visits, and traffic sources (direct, social media, emails, etc.). 

Pass simply the URL or website that you want to visit. You will also receive traffic that is broken down by country, monthly visits, engagement metrics such as average visit time, bounce rate, pages per visit, and the traffic sources. Right, they obtain their clients via online searches. Do sponsored advertisements drive the greatest traffic to them? This API will teach you that. 

To Use It, Just Follow These Steps:

• Visit Site Traffic API and select “START FREE TRIAL” to begin using the API.
• Once you’ve registered in the Zyla API Hub, you’ll be ready to access the API.
• Depending on what you’re looking for, use one of the many API endpoints.
• Use the “test endpoint” button to launch an API call after finding the necessary endpoint and see the responses on your screen.

Developers will be able to run the “Country List” and “Traffic Source and Overview” endpoints thanks to this API. Using the “Country List” Endpoint, sent to us this kind of response as an example:

                                                                                                                                                                                                                        [{"name":"Afghanistan","alpha-2":"AF","alpha-3":"AFG","country-code":"004","iso_3166-2":"ISO 3166-2:AF","region":"Asia","sub-region":"Southern Asia","intermediate-region":"","region-code":"142","sub-region-code":"034","intermediate-region-code":""},

{"name":"Åland Islands","alpha-2":"AX","alpha-3":"ALA","country-code":"248","iso_3166-2":"ISO 3166-2:AX","region":"Europe","sub-region":"Northern Europe","intermediate-region":"","region-code":"150","sub-region-code":"154","intermediate-region-code":""},

{"name":"Albania","alpha-2":"AL","alpha-3":"ALB","country-code":"008","iso_3166-2":"ISO 3166-2:AL","region":"Europe","sub-region":"Southern Europe","intermediate-region":"","region-code":"150","sub-region-code":"039","intermediate-region-code":""},

{"name":"Algeria","alpha-2":"DZ","alpha-3":"DZA","country-code":"012","iso_3166-2":"ISO 3166-2:DZ","region":"Africa","sub-region":"Northern Africa","intermediate-region":"","region-code":"002","sub-region-code":"015","intermediate-region-code":""},

{"name":"American Samoa","alpha-2":"AS","alpha-3":"ASM","country-code":"016","iso_3166-2":"ISO 3166-2:AS","region":"Oceania","sub-region":"Polynesia","intermediate-region":"","region-code":"009","sub-region-code":"061","intermediate-region-code":""},

(...)

You will be given a list of all the supported nations together with their codes, as you can see. The traffic analysis will include the code. The reaction was extensive so we had to cut it.

Using this Data Engineer API, you can sort your database according to any criteria you choose. Are you interested in learning which URLs get the most traffic? Or perhaps you’re interested in seeing which pages have the biggest bounce rates. What URLs encourage your users to stay longer? Additionally, you can assess your own page’s performance using this API. Based on the measurements obtained, judgments can be made after viewing user behavior. Obtain the net worth of both the pages and the search engine rankings.

Never send HTTP or HTTPS requests using this API. Additionally, refrain from starting the domain with www. Just the domain, such as “amazon.com,” “google.com,” etc., please. Additionally, subdomains are not supported. only the root domains.