The most popular marketing strategy is email marketing. Therefore it is the main concern for businessmen the certainty that their emails will reach recipients, that is potential customers. Spam filters do their job in repelling dubious messages, and landing them in the spam folder where hardly anyone will look. There are words that activate spam filters, and this is the reason why one should respect some approaches to guarantee deliverability of messages and consequently gain efficiency in marketing campaigns.
As spam detection software is integrated with AI, ML and NLP, which generate algorithms based on models that they find in the process, it is important to be aware of such words for manual control and ultimately for machine scanning. Such trigger words are to be avoided, even if they do not look spammy, as well as the incorrect or aggressive tone of your message.
The negative vocabulary can be used in messages for segments of receivers already recognized, but not in massive mailing. Regardless of the words, do not use capitalization, exclamation marks or too many emojis as this makes the email look fishy to the spam filter. Some of these phrases are too good to be true, pure profit, no obligation, which sound exaggerated and deceitful.
An overall tip: be professional in the text!, but not too formal. Beware specific jargons too, as they are too complex for the common receiver; do not pretend to sound businesslike! Organize your emails to make them more efficient in tackling the writer`s block and the structure will be successful. With the careful selection of words and phrases and the removal of negative ones from texts, you will help the specific API to operate with accuracy.
Statistics count 15% of emails not passing spam filters, but barely 21% of emails are opened and read. Spam Detection API checks incoming but also outgoing messages. The algorithms will flag trigger words and stop emails that contain words that sound manipulative, needy, sleazy, cheap, far-fetched and shady. Spam emails usually generate unnecessary urgency, and sometimes are threatening, desperate or exaggerated in their claims. They can be too pushy, or promising despite the lack of qualifications, giving certainty the recipient will win. They will certainly suggest questionable ethical principles.
Anti Spam Filter API and Spam Prevention API will stop any message which subject lines demand urgency. Phrases like access now, act now, act at once, action required and apply now will certainly be penalized and not sent. Exaggerated or desperate claims will run the same fate: 100%, 50%, all-new, bargain, best price, etc. Other trigger words are sexual connotations, which immediately spam the message. Likewise words like acceptance, access, avoid bankruptcy, boss, cancel…will not pass the algorithm test. The API will filter messages with words like addresses, beneficiary, billing, casino, celebrity, etc.
A general recommendation for the writer is to use his creativity and use storytelling strategies. You´d rather concentrate on the benefits for your readers. It is clear that your intention is not to send spam messages, but the aim is that your mailing list all receive, open and read your messages. Your filters and your clients` will check for trigger words, links, capitalized messages, bright colors, varied fonts, broken HTML code, absence of an unsubscribe button within the message.