Are you wondering what way is better to gain insights from your leads? Then, read to the end because here we will tell you how to query clients personal data using an API in 2022!
Nowadays, having an accurate tool to complete databases is crucial. The information that is obtained by simple forms is not usually enough to make any readjustments on your products or decide what discounts and marketing campaigns are better to do in a certain time.
It is common to think, even after you have achieved a lead to turn to a paying customer, how to get in touch with him or her again. This is where lead enrichment APIs come on the scene and can play a crucial role.
Lead data APIs, also known as data enrichment APIs, can help you complete your databases accurately. These software programs are prepared to extract and obtain valuable information just from an email address, a URL or any domain. You can get easily helpful data such as name, age range, gender, location and much more if you use them properly.
On the other hand, they can also assist you in knowing what has a lead shown interest for when visiting your page, by collecting his or her clicks on your website pages. Besides, you can also know for sure how much people are visiting your site in real time.
All that data is essential to be able to reach them again, after they have done a desired conversion. This can be helpful to make better segmentation or targeting, and improve your routing. This personal details can also be usable when designing email marketing campaigns that can indeed enhance your dialogues with your audience. Or to prepare your sales teams to know exactly what to offer after having reached them.
Where Can I get This?
Because of all these reasons, adding a data enrichment API in your company is highly recommended. It can help you get a head start compared to your competitors. Now, there are a screw of these software programs available nowadays, such as Clearbit or Webshrinker. However, we recommend the one that stands out from the crowd: Klazify.
Klazify uses machine learning and the IAV B2 standard to discover and categorize useful information hidden on any URL, domain or email address. The response can help you improve segmentation, create more personalized targets, and organize client data. As a result, results are provided in JSON and other programming languages.
This platform also provides three top-level category frameworks to choose from. It can help you meet your needs, whether you need the IAB taxonomy’s comprehensive classification or prefer a simpler category structure.
Klazify, on the other hand, has a very user-friendly platform that allows you to get immediate feedback and put the data it provides to use in minutes. This data will undoubtedly help you make better business decisions and run more targeted campaigns.
How To Use It?
Finally, Klazify is really easy to use thanks to its simple platform. Here, we will tell you how to use it to query customer personal data.
- To obtain an API key, go to www.klazify.com and fill out the form.
- Enter the domain of classification.
- Click Submit after confirming that you are not a robot.
- You will then receive the API response in one or more programming languages.
- Find the information you need and use it as needed.
We have already told you how to use a data enrichment API in order to complete your databases and to gain more insights from your leads. Join Klazify and take a look at the results!