Restaurant rivalry is intense, and you’ll need to give it your all to succeed. We’re here now to help you out together with four restaurant marketing ideas and tactics that will help you expand your business and attract interest from hungry tummies all over the world!
Food Photographs
If you’ve ever visited Instagram, you’ll know why food porn is still intact and very well.
High-quality, drool-inducing images are arguably the perfect way to advertise the food online.
Visual content is in higher demand these days on the internet, and getting tasty images on the website and through different social media sites is important for attracting hungry eyes.
Hire a professional photographer or doing it yourself on your mobile. But be notified: taking great food pictures is more difficult than it seems since lighting is always an important point.
Loyalty Programs
As part of the restaurant marketing strategy, partnering with online food services should be considered. Through the use of multimedia and consumer loyalty schemes, which give customers a free buy or discount for visiting a specific amount of times, partnering with web applications allows customers to try out the restaurant.
Website orders are only successful if the meal is delivered to the customer’s door. In the meantime, in a world where everything is becoming more digital, a restaurant’s investment in an online delivery ordering system would pay off pretty well.
Many food ordering systems let you upload your menu details and build a simple ordering system that you can use on your own website or app. Chefr is one of them. Restaurants, they believe, succeed because they focus on delivering high-quality food and service.A restaurant is described by these actions, whether they take place in the kitchen cooking food or at the front door welcoming customers. To put it simply, restaurants grow if they are available for business.
Your key goal when you first start using Chefr is to maximize the amount and value of orders you submit. Customers would love not having to queue on an available phone line, and the team will save time by not having to answer orders over the phone.
Thanks to recent features, you can increase sales and profits, as well as create a name for your cuisine on the internet and satisfy customers.
Encourage The Use Of User-Generated Content
User-generated content is a fantastic way to build a more private and emotional relationship with your audience. Develop a photo contest by inviting consumers to submit photos of their favorite foods at your restaurant and posting the results on a special blog post (and/or sharing submissions through the different social media platforms). Consider giving away a free meal or other rewards to a few lucky competitors at random!
Hosting and supporting user-generated content demonstrates your appreciation for your clients, converting casual users into end-up dying fans.
Show Your Employees
The human aspect is seriously missing in an era of machine customer service staff and soon-to-be self-driving vehicles. Show the 5-star team at work! Customers want to be treated by cheerful staff, so seeing positive, smiling employees boosts your prestige.
Showing off your happy employees earns you big popularity points, because loyal workers mean a lot about a company, and audiences are sure to note.
Keep An Eye On Your Media Presence
In today’s society, social media marketing campaigns are an overwhelming power. Leaflets and shipping menus squeezed under doors would no longer be appropriate.
Restaurants with a good online presence as part of their food marketing strategy always do the best, and avoiding social media in the dynamic food sector is a death sentence.
To post exclusive offers, unique coupons, pictures of your newest recipes, and spread your own news accolades, you’ll need to set up a Facebook business page and a Twitter account. However, establishing your accounts is just half the battle; you must also track the activity on your social media pages.
Also published on Medium.