Do you want to predict the gender of your customers to improve your marketing strategy? You need to try the Gender Detection API.
Not everyone will likely find an advertising campaign appealing. A man in his 40s will be completely drawn to other things if you compare it to a woman in her 20s.
You can divide the market into distinct categories and develop tailored selling points by being aware of these similarities and distinctions. Because you can concentrate only on servicing more specialized, smaller segments—a practice called as demographic segmentation—your campaigns become more focused and exact.
What is demographic segmentation?
A precise method of identifying an audience is known as demographic segmentation. It is based on information such as age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It is one of the four primary categories of marketing segmentation, and is possibly the most used approach. This strategy allows a brand to talk directly to a narrow segment of the market rather than the entire market or a large client base.
Companies can spend their time and resources more effectively by segmenting the market into smaller segments, each with a common variable.
One of the ways to perform demographic segmentation is based on gender.
Why is demographic segmentation with gender detection important?
Targeting certain audiences using demographic segmentation. When you don’t know anything about your audience, you can’t communicate with them successfully. And to effectively manage your advertising spending, you need a tailored, focused strategy.
Targeting vs. segmentation
Giving particular, customized material to a target audience that satisfies a predetermined set of data criteria is known as targeting. With targeting, you can put action behind the segments you’ve created (in this case, utilizing demographics).
Build long-lasting customer relationships
Deeper client loyalty is produced when you use targeted, personalized marketing to connect with your customers on a more personal level. They are more inclined to conduct business with you for a longer amount of time if they can relate to your brand and feel like you are an advocate for their needs.
Improve your products and services
Maintaining devoted customer relationships inspires you to reconsider your goods and services. You can better serve your target audience by putting yourself in their shoes when you have a deeper understanding of who they are. You’re more likely to make that happen if you create fitness programs and are aware that most of your clients want the same kind of program to be made available.
Why do we recommend Gender Detection API?
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.