Are you wondering how to obtain, manage and enrich company data just with an API? Then, read to the end because here we have all the answers you need!
Nowadays, technology has automatized almost everything, including the way companies can gather customer’s information regarding their interest, sentiments, preferences, likes and dislikes. Fortunately, the years are long gone when human resources had to spend hours of their working time doing this.
In today’s technological world, a company needs this information to be able to get a leg up on the competition. As a business owner or marketer, you are well aware that the customer information obtained through simple forms is not always sufficient to launch a campaign or make product changes. As a result, this data is not always accurate, and it may even be false at times.
As a result, data company APIs are critical to the success of your business. Gaining company is the practice of appending or otherwise supplementing gathered data with critical context obtained from other sources. These APIs, which use artificial intelligence to obtain and harvest data from any website, are now widely used to optimize data that you already have but are unaware of.
These are known as website classification APIs and you must undoubtedly include them in the routine of your company. Every day, more and more developers begin using these software programs to access a third-party solution in order to analyze vast amounts of company data and extract machine-readable information from them. They are prepared to extract specific bits of information from text by recognizing themes, intent, or sentiment.
Most of these APIs use the Internet Advertising Bureau’s website categories (IAB). The IAB has over 500 categories, ranging from a site’s industry (for example, Automotive) to more specialized subcategories that focus on the products or services it sells (for example, Auto Buying and Selling).
They will navigate to the appropriate domain or URL, retrieve the content, and categorize it using one of two taxonomies. As a result, depending on the taxonomy, the URL or domain can now be assigned to a specific bucket. It could be simple mix-and-match engines based on taxonomies or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
What Is The Best Company Data API?
Fortunately, in 2022, there are numerous text analysis APIs available, such as Clearbit or WebShrinker. Nonetheless, one more innovation stands out from the crowd: Klazify. This API is widely regarded as one of the most precise content categorization APIs on the market.
Klazify analyzes a website’s text and meta tags and categorizes any Internet domain using clever classification technology. Its classification taxonomy is also based on the IAV B2 standard, and it can be used for 1-1 personalization, marketing segmentation, online filtering, and other purposes.
Furthermore, this platform provides three top-level category structures from which to choose. It can help you suit your needs properly, whether you require the deep categorization provided by the IAB taxonomy or prefer a more simple category structure.
How To Use It?
- Visit www.klazify.com to obtain an API key.
- Find and copy any domain in the field you want to categorize. Submit it once you’ve confirmed that you’re not a robot.
- The API response will then be delivered to you in one or more programming languages.
- Find the information you need and apply it as needed.
We have already told you how to obtain, manage and enrich company data just with one API, and introduced you to the best website categorization API available right now. You should include it in the day-to-day running of your company and put your data to work!