Do you want to use an API to get and analyse company data? Then this article could be ideal for you! We are going to show you the best option in the american market.
When you’re just starting out in business and don’t have the abilities of a machine learning or natural language processing expert, diving into the world of website classification can seem daunting. But, as a publisher or developer, you must already be aware of how much useful information you can obtain simply by carefully evaluating the quantity of data your website can generate.
However, starting from scratch can take months and cost a lot of money since bringing together all of the data your site collects and categorising it requires professional assistance. Every day, more and more developers use an Application Programming Interface (API) to access a third-party solution in order to analyse huge amounts of company data and extract machine-readable information from it. This is the most effective method for saving time, money, and effort.
Why Use An API?
In the ad tech business, web categorization APIs are the most well-known approach for analysing important data. These software packages make life easier for developers by categorising websites based on the information they include. How are they going to categorise vast volumes of data in a matter of minutes? They know how to spot themes, intent, and sentiment in text, as well as extract precise details.
The majority of them rely on third-party data sources, such as the website categories of the Internet Advertising Bureau (IAB). The IAB offers approximately 500 categories that range from a site’s industry (such as Automotive) to more specialised subcategories (such as Auto Buying and Selling) that focus on the items or services it sells.
A good tool will go to the required domain or URL, retrieve the content, then organise it into one of two taxonomies. As a result, depending on the taxonomy you’re using, the URL or domain can now be assigned to a specific bucket. It could be simple mix-and-match engines based on taxonomies or more complex Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
There is one platform that stands out from the crowd: Klazify. This API is widely regarded as one of the most precise content classification APIs accessible.
Why Klazify?
It analyses a website’s text and meta tags and categorises any Internet domain using sophisticated categorization techniques. Its categorization taxonomy is also based on the IAV B2 standard, and it may be used for 1-to-1 personalisation, marketing segmentation, internet filtering, and more.
Furthermore, this platform has three top-level category structures from which to pick. Whether you need the IAB taxonomy’s comprehensive categorization or prefer a simpler category structure, it can help you find the right solution.
How Can I Start?
- Visit www.klazify.com to get an API key.
- Find and copy any domain you want to categorise in your chosen field. Submit it once you’ve proven you’re not a robot.
- The API response will then be sent to you in one or more programming languages.
- Find the information you require and apply it as needed.
You now know how to collect and analyse company data using the greatest API available; all you have to do now is start using it and reap the advantages!