Do you want to measure your agency’s carbon footprint? In this post, we’ll present a carbon calculator API.
While media agencies are not the first sector that immediately springs to mind when discussing carbon-intensive company operations, they do account for a significant amount of carbon emissions.
Consider the following advertising agencies: From operational emissions alone, the Advertising Association in the United Kingdom recorded an average of 3.4 tonnes of CO2e (CO2e stands for carbon dioxide equivalents) per person who works in an agency each year. Yearly, they discovered that the overall average of operating CO2e emissions was more than 84,000 tonnes.
The use of digital energy in a marketing firm also contributes to greenhouse gas emissions. The Internet is utilized by around 4.1 billion people worldwide. When performed billions of times, every search query, streaming movie, and form of cloud technology adds to increased global energy demand and, as a result, rising CO2 emissions. Video streaming makes for the preponderance of the digital footprint due to the massive data quantities of videos.
Using a search engine or sending text-only emails, on the other hand, has little impact. Because of continual technological improvement, rising efficiency, changing consumer tastes, and replacement and accumulation effects, quantifying global CO2 emissions are difficult.
Clients are concerned about their business partners’ environmental and social performance. A growing number of commercial contracts include a “sustainability clause,” which requires suppliers or company associates to report carbon emissions and report on their sustainability efforts.
This issue, we believe, will become increasingly important for media companies working with a wide range of customers. Furthermore, the environmental initiatives of your own media firm might act as an inspiration for customers to engage in their climate plan.
How to Lower Your Company’s Carbon Footprint
The advertising business is changing its perspective, and firms are looking into ways to implement practical climate policies. First and foremost: Determine your organization’s carbon impact. To minimize carbon emissions, you must first understand your organization’s carbon footprint to discover emission hotspots and carbon-cutting opportunities.
You can use a carbon calculator API to see how your CO2 emissions are decreasing as you take steps to lessen your environmental impact. It’s fairly simple, and you can see how it reduces. CarbonAPI is a simple tool for accomplishing this goal and assessing the effects over time.
Why CarbonAPI
CarbonAPI must be purchased. It responds in JSON, PHP, and Python. As a result, whether you are constructing or redesigning your company’s communications networks, you may easily incorporate the API into your website or app. Tell everyone how you’re assisting!
It enables you to take proactive, practical steps to mitigate climate disasters. It will also portray you as an open organization eager to share your viewpoints with the rest of the world. Furthermore, because alternative energy sources are less expensive, your company will be more robust and will be able to sell itself as ecologically benign. Measuring one’s ecological footprint is a great place to start when it comes to helping the environment.