Web analytics is the process of gathering, analyzing, and reporting data on the usage of websites and online services by visitors. It is a technique that can be used to study the behavior of users and understand how they interact with one´s website.
Clients in the field of eCommerce demand from developers monitoring website traffic software, tailored to their needs, that can collect this information to enhance their web performance tracking.
By assessing the effectiveness of a website’s design, content, and marketing initiatives it`s possible to monitor website traffic because it helps: to obtain insight into visitor behavior (e.g. to learn how they interact with one´s website’s content and what they are looking for). It also allows to improve website’s conversion rate, to make changes that will increase the number of visitors who take action on one´s website. The most recommendable tool is Site Traffic API.
It manages to obtain feedback from customers, as well as measure and compare performance over time. This will allow to discover how well one´s marketing initiatives are working by examining this data. Likewise it identifies problems with one´s website, tracks the effectiveness of one´s SEO efforts, measure the return on investment (ROI) of such marketing efforts, and assesses the overall health of one´s business.
The information that is gathered from web analytics is essential for making informed decisions about how to proceed with one´s business. It’s important to know how many users visit the website, what they are looking for, and whether they find what they are looking for.
Web analytics tracks down user behavior and measure their interactions with one´s website or app. This information can be used to improve the customer experience as well as enhance conversion rates and sales.
The performance of a website is evaluated based on various factors, including: bounce rate, sessions, pageviews, time on site, new v returning visitors, engagement and conversion. All this valuable data at one click with this API!
Analytics is extremely important because it gives a better understanding of how one´s site is used, how users interact with it, and what features they like or dislike. This information can be used to improve the overall user experience of one´s website and increase conversions. It’s crucial to keep an eye on one´s website’s performance to make adjustments as necessary.
This API is really easy to use and provides all the information you need for your web performance tracking. It helps publishers assess the performance of their sites, measure and improve user experience, and track changes in user behavior. Additionally, it can be used to make decisions about when to introduce new content or products.
How To Use This API
Counting on a subscription on Zyla API Hub marketplace, just start using, connecting and managing APIs. Subscribe to Site Traffic API by simply clicking on the button “Start Free Trial”. Then meet the needed endpoint and simply provide the search reference. Make the API call by pressing the button “test endpoint” and see the results on display. The AI will process and retrieve an accurate report using this data.
Site Traffic API examines the input and processes the request using the resources available (AI and ML). In no time at all the application will retrieve an accurate response.
If the input is the URL harleydavidson.com the API will immediately retrieve a thorough report including all the data that has been listed above that will improve web performance tracking. The following is an extract of the response, that is followed by a long list of countries from where the website gets visitors. The response will look like this:
{"Version":1,"SiteName":"harleydavidson.com","Description":"official site of harley-davidson motor company. check out current harley motorcycles, locate a dealer, & browse motorcycle parts and apparel.","TopCountryShares":[],"Title":"harley-davidson usa","Engagments":{"BounceRate":"0.6908938576170813","Month":"4","Year":"2023","PagePerVisit":"1.3659612379985582","Visits":"8824.681087307135","TimeOnSite":"9.202178958236589"},"EstimatedMonthlyVisits":{"2023-02-01":9560,"2023-03-01":3422,"2023-04-01":8824},"GlobalRank":{"Rank":3753462},"CountryRank":{"Country":840,"CountryCode":"US","Rank":900883},"CategoryRank":{"Rank":null,"Category":null},"IsSmall":true,"TrafficSources":{"Social":null,"Paid Referrals":null,"Mail":null,"Referrals":null,"Search":null,"Direct":null},"Category":null,"LargeScreenshot":"https://site-images.similarcdn.com/image?url=harleydavidson.com&t=1&s=1&h=ef43c4592c58ef8434e0c1587f39b251aaeecfdf613f96d9c1e44d19194b256d","IsDataFromGa":false,"Countries":[{"Code":"AF","UrlCode":"afghanistan","Name":"Afghanistan"},{"Code":"AX","UrlCode":"land-islands","Name":"Åland Islands"},{"Code":"AL","UrlCode":"albania","Name":"Albania"},{"Code":"DZ","UrlCode":"algeria","Name":"Algeria"},{"Code":"AS","UrlCode":"american-samoa","Name":"American Samoa"},{"Code":"AD","UrlCode":"andorra","Name":"Andorra"},{"Code":"AO","UrlCode":"angola","Name":"Angola"},{"Code":"AI","UrlCode":"anguilla","Name":"Anguilla"},{"Code":"AQ","UrlCode":"antarctica","Name":"Antarctica"},{"Code":"AG","UrlCode":"antigua-and-barbuda","Name":"Antigua and Barbuda"},{"Code":"AR","UrlCode":"argentina","Name":"Argentina"},{"Code":"AM","UrlCode":"armenia","Name":"Armenia"},{"Code":"AW","UrlCode":"aruba","Name":"Aruba"},{"Code":"AU","UrlCode":"australia","Name":"Australia"},{"Code":"AT","UrlCode":"austria","Name":"Austria"}