Do you need to get the traffic location of a website? Well, fortunately, there is a digital tool that will allow you to obtain it in a very easy and simple way. Read this post to learn more about this API.
Knowing the location of your website traffic can provide valuable insights into your audience and help you make informed decisions about your business strategy. By knowing where your audience is located, you can tailor your marketing efforts to specific regions, cities, or countries. This can help you improve your conversion rates by reaching the right people with the right message.
Traffic location data can help you track the performance of your website in different regions. For example, if you notice a sudden drop in traffic from a specific location, you can investigate the cause and take appropriate action. Also, understanding where your audience is located can help you create content that is relevant and engaging to them. You can use location data to develop content that speaks to the interests and needs of specific regions or cultures.
However, not all websites can figure out the traffic location. However, there is an easy API to incorporate into any website or app, which will allow you to discover this data and much more. This API is called Site Traffic API and we will talk about it below:
Get Traffic Location With Site Traffic API
The Zyla Labs API Marketplace offers a wide range of APIs for developers, businesses, and organizations to access and integrate into their applications. One of the APIs available on the marketplace is the Site Traffic API, which provides real-time data on website traffic. This API can be particularly useful for businesses and website owners who want to monitor their website traffic and improve their marketing and advertising efforts.
One of the key features of the Site Traffic API is the ability to obtain data on the location of website visitors. This data can be extremely valuable for businesses that want to tailor their marketing efforts to specific regions or countries. By knowing where their website visitors are located, businesses can create targeted marketing campaigns and content that resonates with their audience.
Furthermore, the location data provided by the Site Traffic API can also be used for local SEO. Local SEO is a critical aspect of digital marketing, especially for businesses that have a physical presence in a particular location. By optimizing their website for local search terms and keywords, businesses can improve their visibility in local search results and attract more customers from their local area. For instance, if a business is located in New York City and the Site Traffic API reveals that a significant percentage of their website visitors are from the city, they could optimize their website content for local search terms like “New York City restaurants” or “best pizza in NYC.”
This API can do many things. Let’s see an example:
cURL:
curl --location --request GET https://zylalabs.com/api/29/site+traffic+api/93/traffic+source+and+overview --header 'Authorization: Bearer YOUR_ACCESS_KEY'{
"engagement": {
"avgVisitDuration": 419,
"bounceRate": 0.3561,
"pagesPerVisit": 8.84,
"totalVisits": 2421700000
},
"monthlyVisitsEstimate": {
"2021-12-01": 2893000000,
"2022-01-01": 2652000000,
"2022-02-01": 2200000000,
"2022-03-01": 2361000000,
"2022-04-01": 2300000000,
"2022-05-01": 2421000000
},
"name": "amazon.com",
"trafficShareByCountry": [
{
"United States": 0.8126
},
{
"Canada": 0.0129
},
{
"India": 0.0129
},
{
"United Kingdom": 0.011
},
{
"China": 0.0089
}
],
"trafficSources": {
"Direct": 0.5963,
"Mail": 0.0265,
"Paid Referrals": 0.0028,
"Referrals": 0.0641,
"Search": 0.2635,
"Social": 0.0465
}
}In conclusion, the Site Traffic API offered by Zyla Labs API Marketplace is a valuable tool for businesses and website owners who want to monitor their website traffic and improve their marketing and advertising efforts.
Also published on Medium.