Your boss told you to write an attractive article, and you have already exhausted all your ideas? Do you need to retarget the marketing strategy for some of your products? Or maybe you just want to see who’s the most popular World Cup football player… All of those tasks can be solved through Google Trends. If you need to save time, there’s even a better option! Come check it out!
Where Should I Start?
Quora, Ask, and Baidu are just a few of the new internet search engines. Some others are Bing! and Yahoo!, and you may have heard of them. But as much as they try, there’s no better way to access the vast, deep web than Google. We make 92% of the queries through this search engine that Alphabet Inc. owns. People from almost everywhere use it to find an incredible amount of information indexed on it. It is useful to translate to many languages, to discover the weather report, to study, and of course, to answer everyday questions.
Now, there is a complementary tool they started to offer in 2006. It’s one of many informatics instruments available today to make our lives, our work, and our entertainment easier. The amount of data the Internet can provide is easier to organize with Google Trends. Every time a user searches something in any site worldwide, Google indexes that information among millions of queries. Thus, we can evaluate and analyze all of the interactions, individual behavior and worldwide preferences.
Google Trends is available for anyone who wants to investigate these kind of interrogants. Each one of us would have different considerations about relevant topics, but that’s the fun in it. The platform offers different examples of what you can search, as inspiration, and you can also watch the most recent trends.
Unveil Your Eyes With Worldwide Trends
If you need to find an attractive topic for an article, first you should set the preferred location. Let’s try Italy: the range is pretty wide! Italian people have been attracted to Virtus Bologna -a basketball team-, Will Smith -the American actor-, Imagine Dragons -the band-, and Rolls Royce -the brand-. So now you can choose between four different ideas, expecting to get some views because that’s what people wants to know!
When your company has some unsold products with a lame marketing strategy, Google Trends can also help you. A Honduran entrepreneur who invested on sandals can come across the best cities to promote those products. After searching the ‘Interest by Region’, she will find out that the states more keen on sandals are La Paz, Olancho y Atlántida. Then, the company can launch campaigns with an accurate geographical target.
Cutting Time With APIs
If you own a big project, doing this kind of research can get unmanageable. Neither you are going to do it manually, nor you have the human resources to delegate the task to.
There is an extra device Zyla Labs Hub developed to make the queries and get extended results. It’s an Application Programming Interface (API) called Google Trends API. It retrieves the most popular Google Search topics, and you can call for real time information or a specific time period. Later, you can use it on data visualization processes, inspiration, marketing strategies, or whatever your firm needs.
Do you want to learn more? Go to https://www.thestartupfounder.com/know-google-trends-of-a-specific-keyword-with-this-api-and-improve-your-seo/ and keep reading!