Are you wondering how to get complete company profiles using an API? Then, this article is for you because here we will explain to you how website categorization APIs can help you to do this!
As a company manager, a marketer or even a data scientist, you surely agree about the importance of having the most current databases possible. This is valuable information companies need in order to make better targeting, segmentation and successful marketing campaigns.
Having reliable data about other companies can be useful to you for two main reasons. First, you should have knowledge about how your competitors are doing, as you will measure your company’s performance against your competitors. If they increase their sales and customer volume and you don’t, and you share a niche, it means that something needs to be readjusted in your company.
On the other hand, having accurate data about other companies can help you increase sales if you sell products or services that can be handy for them. This is essential, especially for B2Bs, large companies or even for small companies that sell technical software programs.
But, how can website categorization APIs help you gather that info? Well, these sophisticated tools are prepared to extract information from any URL, domain or even email address. By using machine learning and artificial intelligence, they can tell for sure name, size, industry and social media profiles of any company.
Thus, they can also provide valuable information regarding data enrichment, like visitors´location, real time website visits, the time they have spent on each page and the number of clicks they have made and where they have clicked.
So, if you are considering that you may need help to get complete company profiles, you should undoubtedly turn to one of these intelligent tools. These APIs can classify information that is hidden on websites and is not visible at first glance, but is critical for anyone in the sales industry. Based on the IAV B2 taxonomy, which was developed to improve Internet publishing, the data is divided into 385 categories.
Besides, a website categorization API is a good way to always be aware of all of a company’s communication channels. These sophisticated tools can determine the social media links of any company in a matter of seconds. As a result, they will provide current information that can help you complete company profiles.
Where Can I Get This?
There are quite a few good website categorization APIs you could use, but here we will talk about the one we have proved to be the best one available in 2022: Klazify.
Using the IAV B2 standard, Klazify uses machine learning algorithms to discover and classify valuable content hidden on any website. URL domains are classified into 385 industry categories by the Machine Learning Engine. As a result, you’ll have a better understanding of your customers’ behaviors, likes, and interests, as well as personal information like name, gender, and location. The response can help you with better marketing segmentation, more customizable targets, and customer data organization.
This API, on the other hand, provides three top-level category structures from which to choose. It can assist you in meeting your needs, whether you require the comprehensive classification of the IAB taxonomy or prefer a simpler category structure.
How To Use Klazify?
- Go to www.klazify.com to obtain an API key.
- For analysis, copy any domain in your chosen field.
- Submit your form to demonstrate that you are not a robot.
- You will then receive the API response in one or more programming languages.
- Take a look at the outcomes.
Now you already know all that is needed to get complete company profiles with the help of an API. Just start using it and enjoy its benefits!