Keywords data is something that we all need to make better marketing strategies, and lucky you that you’ve arrived to this post! Here we’ll tell you all about APIs to extract keywords without any problems! So keep reading for more info!
APIs, or “Application Program Interface”, are a set of requirements that define how one program or application talks to another. APIs help make sense of what the web is, a network. They allow interaction between programs and “feature reuse” without the need to share all the software code. This is perfect for different types of businesses where code confidentiality is elementary.
Keywords are terms used in search engines to express the information that users want to find on the Internet. When it comes to marketing, especially in digital marketing, keywords are fundamental, to the point of being something common in any marketing strategy or action.
Keyword research is or should be the starting point of any SEO strategy in search engines like Google because from this keyword map, we will draw the strategy of words and topics to follow for the contents of our ecommerce.
Therefore, without the proper keyword research you will be blind, depending on your intuition when it comes to approaching your campaigns to improve the SEO of your site. It is important to realize that the relevance of some keywords may vary and to distinguish them we can see between two types of keywords: informational and transactional.
In the transactional ones I group all those keywords that are likely to bring us a direct sale, such as “buy + product”, and in the informational ones, group the keywords that can bring us traffic from visitors who are looking for product information but are not yet ready to buy.
Data collection can be done in many ways, but this time we will tell you about a tool that will help you do that and much more to optimize your store: It is the Keyword Suggestion API on Zyla Hub.
Keyword Suggestion API on Zyla Hub
The Keyword Suggestion API provides data from a specific keyword via a simple endpoint. Its CPC and search volume will be displayed, as well as suggested keywords for other options with different CPCs. Keyword Suggestion API will retrieve important related data from the word you enter, making it an excellent tool for your SEO strategies.
Due to the fact that not everybody search results for the same stuff everywhere, the Keyword Suggestion API only requires two parameters: the keyword and the country from which you want to extract data. Your plan’s only limitation is the number of API calls per month, and you can find a variety of reasonable plans at reasonable prices.
Each developer receives a personal API access key after registering on Zyla Hub, which is a one-of-a-kind mixture of letters and digits that provides access to the API endpoint. To authenticate with the Keyword Suggestion and CPC Details API REST API, simply include your bearer token in the Authorization header.