Are you looking for a way to optimize the information that a website can accumulate? If that is your case, this article is for you because here we will tell you how to extract company data to your database with an API and what is the best one on the adtech market!
Anyone who manages a business is aware of the importance of gaining company data and how it can be useful to boost the leads. Whether if it is your own company site you want to analyse or the ones of the competitions, extracting this data can make you obtain deep insights from business performance.
Nowadays, there are plenty of tools that can help to obtain and analysing company data. These are known as data enrichment and website categorization tools and work based on artificial intelligence and machine learning engines.
Data enrichment APIs can help you complete your databases by obtaining relevant information about companies, such as name, size, industry and performance. This data can be useful, especially if you own a B2B, to know what or how to offer to other enterprises that may find your products useful.
Besides, if you use these tools to analyse your own company data, you might find interesting info about your leads. Items like name, age range, gender and location can be easily extracted by these tools just from an email address.
Furthermore, by adding a data enrichment tool to your company, you can also know for sure how many visitors your website has in real time. And info regarding how many clicks they have made on your pages, what have they shown interest on and what were they looking.
This gathered data can be used to make better targeting and marketing campaigns, to enhance your customer’s support and to make readjustments on your products according to the reactions that have been registered. Segmentation and online filtering are also some things that can be boost by employing one of these tools.
What Is The Best Data Enrichment API?
By now you might be wondering where to get a data enrichment API that is worth trying and what is the best of them. Well, here we strongly recommend you start using Klazify, the best website categorization and company data enrichment available in 2022.
Using the IAV B2 standard, Klazify uses artificial intelligence to discover and classify valuable stuff hidden on any website. URL domains are classified into 385 industry categories using the Machine Learning Engine. As a result, it will help you gain a better understanding of your customers’ behaviours, likes, interests, and personal information such as name, gender, location, and so on. The response can help you in improving marketing segmentation, create more customisable targets, and organize customer data.
This API, on the other hand, provides three top-level category structures from which to choose. It can assist you in meeting your needs, whether you require the comprehensive classification of the IAB taxonomy or prefer a simpler category structure.
How To Use It?
Now we’ll walk you through the steps you need to take to properly use Klazify and see immediate results that will help you obtain info for your databases.
- Go to www.klazify.com to obtain an API key.
- For analysis, copy any domain in your chosen field.
- Submit your form to demonstrate that you are not a robot.
- You will then receive the API response in one or more programming languages.
- Take a look at the outcomes.
We have talked about how to extract company data to your database with an API and presented to you the best data enrichment API available. Go to Klazify and start trying it!