If you want to enrich your B2B marketing data, then we know exactly what you need.
What is B2B marketing data?
B2B (for business-to-business) marketing data refers to information and statistics about businesses that can be used for marketing purposes, like in business-to-business marketing. B2C (business-to-consumer) marketing data includes information about individual consumers, typically from a CRM or CDP. Think of it this way: if you’re reaching out to a business, you need B2B marketing data; if you’re reaching out to an individual, you need B2C marketing data.
Why should you use an API to enrich your B2B marketing data?
A well-established API will allow your team to integrate your internal data with the API and give you the tools and flexibility to take the information it provides and turn it into something more useful. An API can allow you to build custom reports, automate manual processes, or even create a whole new product based on what’s provided by the API itself.
How does it help?
By getting more customized, accurate data in one place, your lead conversion rates will improve. Not only that, but you can automate the process of tracking this information and make sure it stays up-to-date.
So, we recommend you try out this lead enrichment API:
Klazify
Klazify is an API-enabled platform that uses machine learning to classify everything your company needs.
The Klazify API takes a URL and delivers data about the company category it belongs to. Their API analyzes a company’s website and categorizes it into one of 385+ topic groups (their classification taxonomy is based on the IAB V2 standard).
Klazify is a website classification API that can handle a variety of jobs, including:
- It uses one of three distinct category formats to organize web pages into 350+ categories.
- The social media networks and logos associated with a site are collected and updated in real-time.
- It also looks at the text and meta tags on a website. They scan the text on the webpage with Natural Language Processing. This is how the website is classified.
- With any email address, they may create a detailed personal profile.
- Furthermore, by inputting an email address or a domain name, you may utilize the Klazify API to check for personal and corporate information.
In short, achieve conversion increases and insights at scale, and get detailed information on every lead, contact, and account in your company’s universe.
To enrich your B2B marketing data:
- Go to www.klazify.com to get your API key.
- Paste the URL, email address, or domain name into the given box, then verify that you are not a robot before clicking “Submit.”
- The API accepts JSON, Python, and PHP as responses.
- Choose the best outcome and save it. After then, you can utilize it for a variety of things.
Related posts:
Make Signup Forms Shorter With A Company Data API
Also published on Medium.