If you have a website, one of your main goals is to increase traffic and interaction so that more people read it. We’ll show you how email marketing can help you with that in this article.
The most important effect of email marketing for us is getting visitors to the website. Thegoal is to attract visitors to our website, provide a positive experience, and eventually convert them into clients who buy or sell a home with us. We know that emails account for a big portion of our website traffic.
Email marketing is one of the simplest ways to generate website traffic, and nearly 60% of marketers say it gives the best return on investment. In fact, emails are 6 times more likely to generate traffic than tweets, and 99 percent of consumers check their email every day, with more than half checking at least ten times.
So, it’s reasonable to assume that email marketing has a lot of potential. However, as with so many other marketing strategies, it is only as good as the person implementing it. With that in mind, here are six email marketing tips for increasing website traffic.
1- It All boils Down To Your To-Do List.
One of your most valuable owned marketing channels is your email list, which allows you to reach your customers, followers, and leads at any time. The more people on your mailing list you have, the easier it will be to get traffic to your website.
If you’re reading this, you probably already have a basic email list, but the truth is that with the correct tools and strategies, you can always expand it. Your signup forms are a good place to start; they should be easy to discover and, more importantly, easy to use.
2- Optimize For Various Gadgets.
Nearly half of all emails are viewed on a mobile device, and if your emails aren’t created with this in mind, no one will read (or click) them. Fortunately, nearly all major email services should use a responsive design, ensuring that your messages scale to any device.
Remember, the goal is to increase visitors to your website, therefore we recommend going one step further and sending yourself a test campaign.
3- Prioritize Your Customers.
You’d be hard pressed to discover a corporation that doesn’t profess to prioritize customer service. When it comes to email marketing, though, this extends beyond the customer-is-always-right mentality to how you communicate with your subscribers.
It’s critical to add some customization to your emails if you want to see greater success (and traffic) from them. Even something as easy as personalizing the subject line can boost open rates.
4- Pay Attention To The Periodicity.
It’s an art form to send the proper quantity of emails. There is no one-size-fits-all solution, but you can follow a few “rules”:
You shouldn’t send more than one campaign every week unless consumers have explicitly signed up for a daily email digest.
Likewise, once a month will most likely be insufficient. That’s only 12 emails every year, and generating website traffic at that rate will be difficult.
The sweet spot is 1 or 2 emails every week, assuming that each one is valuable.
5- The Ideal Subject Phrase
If you want to use email marketing to increase website traffic, you must first get people to open your emails. Personalization has already been highlighted as a way to increase open rates, but what should the subject line actually say?
Here are some suggestions:
1- People are predisposed to respond to questions, so ask one. You should take advantage of this by making your subject line a question. “Have you seen the newest jewellery trends?” instead of “These are the latest jewellery trends…”
2- Keep it simple — Subject lines on small displays are quickly chopped off, so the shorter the better – keep it to the point and expand in the email body.
3- Use emojis – Emojis are a great method to improve the quality of your subject line.
Many prominent email marketing products are available on the market. Here’s what we think is the best option for you:
This platform, Postr, is well-known and highly recommended. Artificial intelligence is used by this company to help clients achieve open rates of at least 70% for their email messages.
This is also one of the best free solutions because it includes content-ready, engaging templates that look great in all major email clients.
You may construct processes for follow-up communications, segment clients, and send emails using Postr’s features. Moreover, you can decide the ideal time to send email messages for maximum deliverability using AI-driven algorithms.
You can have one-to-one customized content based on the automatic characteristics we specify for each recipient, in addition to the conventional capabilities supplied by most marketing platforms.
Last but not least, Postr only charges you for what you send; there are no hidden fees. As a result, you may send out more emails for less money, which makes this email marketing solution the perfect ally for a company with a limited budget. Nonetheless, if your subscriber list does not exceed 200 individuals and you do not intend to send more than 1,000 newsletters every month, you can use Postr‘s services free of charge.