Although there is no correct way to create a web taxonomy, below we will show you the basic steps that you can follow to create and develop the taxonomy of your web page. Keep reading How To Create An Effective Web Taxonomy, we will share some tips and talk a bit about Text Classification IAB Taxonomy, an API to get all the info you need.
1. Determine the main objective
What is the main objective when developing a web taxonomy? Organize your website, increase searchability, or boost SEO? It’s a good idea to be specific about what you want to focus on. If you focus on organizing your website, make sure you stick to this goal.
2. Do a keyword search for each section of the web taxonomy
Let’s say you’ve narrowed your web taxonomy down to five sections. The next step is to conduct keyword research for each part of the web taxonomy. You can do this manually or by using automated tools to create a list of possible keywords. Remember to choose the keywords directly related to the content of your page. You can also add keywords that describe similar concepts.
3. Consider the needs of your website users
Make sure you have more precise details (demographic data and habits) of the users of your website. Here are some questions to help you understand the needs of your readers:
Where are the users of your website?
Are the people who visit your website national or international? If you find that most of the people who visit your website are from other countries, consider including language options so that visitors can choose their preferences. It’s also a good idea to include words in your web taxonomy category that help you connect with these users.
How long are users on your website?
How long do people stay on your website? If they’re around for a long time, it’s a good idea to have multiple levels in your web taxonomy. If you find that they spend less time than you would like, you may need to have fewer levels.
What are users looking for?
Be sure to conduct detailed research to find out what kind of products customers buy from your website. Once you are sure of the products, create titles for the web taxonomy categories that help them find those products.
4. Choose the web taxonomy structure that works best with your web page
When it comes to choosing a web taxonomy structure, you have several options at your disposal, such as:
Flat taxonomy
Hierarchical taxonomy
Network taxonomy
Facet taxonomy
5. Assemble the team
Make sure you have a team that is familiar with the content on your website. For the best experience, make sure your team has strong organizational skills and knows how to incorporate the best SEO strategy into your website. Here’s a list of people your team should include:
- Information Manager
- SEO Specialist
- Commercial representatives who work with the content
- Web taxonomy specialist
- A qualified technical specialist who understands the opportunities and limitations of the deployment environment
6. Check Text Classification IAB Taxonomy API To Create An Effective Web Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.
Some frequently asked questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will obtain its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? This API is intended to help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.