It takes a long time to develop a positive brand reputation, but it only takes a short time to lose it.
From not matching the ad/site topic to placing the ad on unsafe sites like adult content or even fake news, there are lots of hazards that may damage your brand’s image.
To prevent this while advertising, you better choose which URLs to exclude. The best way to make a decision is by Klazify, a tool for website categorization API that includes a list of 385+ site categories rated based on their content, including whether or not they contain adult content and nudity.
How Klazify Works
Klazify runs to the specified website or URL, gathers data, and categorizes it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 customization, marketing segmentation, internet filtering, and other purposes. Any of the categories is given to the URL or domain.
State of the art accuracy
Their website classification API is very precise: it can classify a company’s industry into one of 385 different topic groups with just one URL query.
Domain Processing
The domain processing starts in one of two ways:
-It examines the website, looking for new domains and re-indexing domains that have already been categorized.
–Klazify is given external data sources to process.
Categorization
Once a URL has been inspected and passed the security requirements, it is categorized.
Domain categorization
There are several topic areas to pick from, resulting in a more complete list than prior taxonomies.
The categorization provided is great for internet filtering and security apps, and it is completely free. They support almost every language, as well as all available domains. Klazify, as previously mentioned, uses the IAB Classification Taxonomy. The Interactive Advertising Bureau (IAB) has created a set of advertising categories and subcategories that are universally approved
Also published on Medium.