Does your SaaS company need an email marketing software? Here are the best option to check out!
Let’s start from the beginning: SaaS onboarding emails are a way for your organization or business to explain (through email) the value of your product to new customers who sign up for a free trial of your product, and to make the onboarding process go more smoothly and efficiently.
Users will be encouraged to try out your product and form a favorable, long-term relationship with your service as a result of the messaging. Every user will have a different reason for joining up for your product based on their own demands. The more information you have about your customers and what they’re looking for when they come across your offering, the better.
This is where product analytics shines: capturing and analyzing customer data and insights will allow you to change and enhance your SaaS onboarding email strategy as your product matures, enhancing overall customer success, time to value, conversion rates, and so on.
You can adjust the messaging of your SaaS onboarding letters to have the most impact possible with this knowledge, as well as the channels from which you’re obtaining them, and watch your conversion rates increase.
Best Practices For SaaS Onboarding Emails That Convert
You may be unsure where to begin or which practices are best for you because there are so many SaaS onboarding email methods and strategies to choose from. We’ve got you covered; here are some best practices for onboarding emails that convert well.
1- Understand your customer’s path. 2- Segmentation of users. 3- At a time, one CTA at a time. 4-Make it unique.
In a SaaS Company, Using Onboarding Emails
Building a successful onboarding email strategy requires planning. Plan out your email strategy using the following important elements to lay a solid foundation on which you can easily add onboarding emails into your organization.
1- Make a list of your objectives, both big and small. 2- Recognize the true impact of emails on the onboarding process. 3- Recognize the true impact of emails on the onboarding process. 4- It’s all about the time. 5- Complement other UX-enhancing actions.
If you’re launching a SaaS business, you’re undoubtedly new to the market and want to get the word out about your product. Because you’re a software company, selling your goods online is the greatest option. When it comes to digital communication, emails are the way to go. Emails are a great way to get people to click and subscribe as soon as possible. Not to mention the excellent ROI and brand value that emails give.
As a result, you’ll need email marketing solutions with attractive templates to create and distribute your emails in order to promote upgrades, features, and more. Furthermore, there are other software solutions available. One of the most extensively used email marketing platforms. It comes with a number of newsletter themes as well as a drag-and-drop layout builder.
However, there are superior solutions for growing teams due to a lack of significant automation and segmentation tools. As a result, we’ve put up three alternatives for your SaaS business:
Postr
It doesn’t matter in what industry your SaaS is. Postr commits to assisting businesses in growing their audience and believes that customisation is the key. As a result, you have total control over the look and feel of your emails. Yet, you have the best free responsive HTML templates at your disposal if you need them.
Postr provides a concise and empowering guide to email marketing, demonstrating the dos and don’ts of an effective email campaign. Consequently, you should expect increased open rates (up to 70%!). Plus, the programme records the involvement of your emails’ recipients so you can give them more of what they want and less of what they don’t. All in all, Postr has all the functionalities you need to get your SaaS company online.
ActiveCampaign
ActiveCampaign is another great email marketing service for a SaaS business. It allows you to determine where your target audience is and how they discovered you. Without mentioning, it automates a nurturing process that converts leads to consumers.
With ActiveCampaign, your SaaS will be able to segment consumers efficiently and experience an amazing user interface. Figure out the numerous features and characteristics of the programme using the simple UI and save money after you subscribe to the software.
MailerLite
MailerLite‘s software can help you write outstanding content that generates the wanted results. It’s perfect for SaaS firms since it offers a high lead generating flow that gets customers closer to your software. Hence, this service can assist all aspects of your email marketing campaigns: from drag & drop editor to campaign reports.
Moreover, MailerLite provides a fantastic feature for signing up clients, and the automated workflow allows you to expand and build your email list. Feel free to utilise its dashboard to adjust your content, analyse user behaviour and optimise campaign effectiveness.